By network strategy we can understand that firms are willing to develop their networks and to make them denser, being able to offer always more and better services.
For instance, Mc Donald's opens several new restaurants worldwide every day and tries to position them in strategic places.
Consumer behavior – Competition – Accessibility.
Companies, which are focused on this kind of strategic decisions, offer to customers a good accessibility, convenience, easiness to park cars.
Customer interface when implemented, allows firms to get a fluid and relevant understanding. This strategy deals with the kind of contact personal companies must apply in front of customers in order to bring them value.
We are talking about expertness. The customer is able to invest and co-produce. The degree of customers' participation is raised, and so as their involvement. New technologies lead customers to be always more autonomous.
[...] Indeed, they manufacture in advance the base of computers and they add on it components that people are able to choose online. Thanks to this customization, they immediately fulfill the demand. Customer Contact Level (physical presence and length of time that a customer spends with a service provider) The customer contact level is very high in education. Even if some learning does exist, we think contact personal is very important for children and through their life of education. E-learnings are not live, students are not motivated by e-learning and they can't ask when they don't understand. [...]
[...] Worker skills (depends on service strategy and concept, customer contact level and industrialization level) The French tourism group Club Med is a significant example of worker skilled employees. Most of them, in addition with their primary job, receptionist, cooker, planning manager, even "village" managers sometimes, take part into the animation and are called GO (nice organizers). They have for mission to distract tourists and to create an affective relationship with them. Like participating in shows, dances, sports events The Swedish furniture company Ikea is also a good example. [...]
[...] It is a complete participation process from the beginning when you look what you desire to buy until you assemble your furniture and you build it on your own. When you go to Ikea, the customer participates; he goes in every department and has to follow the road that is indicated. He has to write the references of the products he wants to buy. Sometimes, you also have to look by yourselves if there is stock for your furniture and take the one you want and pay for it at the checkout counter. [...]
[...] Therefore, the customer is not able to make a real choice and there is a limited offer showing that Free develops the standardization of the service it proposes. There is also hotel from a group such as Sofitel that proposes common breakfast for instance. The customer who will decide to go to Sofitel may have the same bedroom as his neighbor. There is standardization of the service offering. That is how two customers will sleep in a bed that looks very similar and eat the same breakfast. [...]
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