Obesity is emerging as a new niche market in the United States. There are countless consumer products starting from infant car seats to doorways through to the coffins, which are getting enlarged to accommodate bigger and heavier people. The market is so fond of the carrier now that there are resorts that are specially designed for those who are afraid of being seen in a swimsuit. The seats are wider and there are no armrests for customers to avoid being trapped, the beds are large and strengthened, and the beach is protected from outside eyes. However, the primary problem that these obese people face is clothing, of course.
[...] To assess the market, it is necessary to test the market before starting production Establish a budget: The French under-estimate the installation costs and the salaries of expatriates. Even after a careful evaluation, the budget must be multiplied by Although surrounded: Even before considering its installation, the candidate for the opening must invest to buy a team of advisers. It must include an auditor for the fiscal aspect of creation and a lawyer for the legal aspect. Many lawyers will even be necessary because of the high specialization of the profession: Immigration, Business Law, Trademark Law, and Human Resources Management etc Adapting to the market. [...]
[...] The cost of checking the name availability is not very expensive to put away: $ 350 for a basic search on the internet. You can also use a service that conducts extensive research in the new federal government. Cost: between $750 and $ 1,000 plus attorney's fees to consider the case of the notice, which is between $500 and $1000 dollars more Being a "real" pro. This is to ensure that it has sufficient production capacity. We must show that the production is consistent and build the back end, namely the administration of sales, computer service. [...]
[...] Moreover, the market remains very far nationally and the presence of French or even European brands is currently very discreet. Fashion Designers do not want to miss the opportunity of making more money through the XXL segment. Hence different offers have been put in place. There are well-known Fashion Designers who are developing their collections. There are others who prefer creating a new brand, a declined brand. Some brands offer year extension with re-proportioned clothes. Several other brands specialize in big-sized clothes. [...]
[...] The emergence of a new customer In recent years, however, one sees a new phenomenon in the market for larger sizes. It is about a female customer who assumes her full weight and claims the right to be beautiful in XXL. These consumers complain through associations such as Voluptuous Woman Company or Largely Positive that the cult of thinness is imposed by the media and advocates a different form of aesthetics. Known for their brand loyalty, they are financially affluent and willing to spend more on their wardrobe than a classic consumer. [...]
[...] XXL sector is still treated as a niche market segment, with limited ranges, and is still unresponsive to demand. However, in recent years, key players in the apparel sector have become aware of the opportunities that lie in the segment. Designers are realizing that the market is far from being exploited as it could be, and are beginning to develop better solutions to cater to this promising market segment. In 2004 big size clothes represented a little less of the quarter of the total clothes bought by women. [...]
APA Style reference
For your bibliographyOnline reading
with our online readerContent validated
by our reading committee
