The Nord-Pas-de-Calais is located in the north of France (Appendix 2) and is bound by three borders, the Sea, a border with Belgium and a border with the French area Picardy (Appendix 3).
The surface of the territory is 12 414 km2 i.e. 2.3% of the French territory. Its littoral edge is important: 140 km. The area is located between the 50ème and the 51st parallel, i.e. the same latitude as Cracow, Prague, the north of China, Vancouver.
The regional climate does not present great originality. The Nord-Pas-De-Calais is subject to the same influences as the major part of France, but its more septentrional position makes time more unstable, explaining a weaker sunning, less than 1600 hours per year. The dangers related to the weather are not very frequent: glazes and snow seldom persist (18 days of snow on average) while nebulosity gene visibility 81 days per annum in Lille (against 28 in Calais). It is the wind, the last large influence on the regional climate, which is very often given the responsibility to sweep the sky, and this in all the directions.
[...] France remains the first tourist Competition on the tourism destination of the world market is increasingly wild and those in all branches (tourism of businesses, cultural tourism . ) " the new active holiday maker" is For many people, holidays = those who during his holidays enjoy tropical climate + hot sea. discovering the culture with through the museums and the history. The heart of the euro region offers a potential of 45 million customers in a radius of 250 kilometers, the region is an area of transit (136 million passages recorded each year), excursions (58 million excursions), and tourists million tourists for 36,2 million nights). [...]
[...] Development of networks in the destination Independent territories made up and organized, the tourist development can be developed due to the meeting and to the coordination of actors (company, people) animated around a joint project. Partnerships in the area, between the areas or surrounding countries deserve to be encouraged to support and organize the exchanges of customers and the setting in market of the tourist supply of the European North-West. It is advisable to stimulate all the operations likely "to enclose" the North-Pas-de-Calais and to serve the interregional co-operation as effectively as possible. [...]
[...] The objectives of the strategic orientation of the committee seem too tiny maintain a position acquired") A good positioning of the area compared to the competitor A good definition of the various types of tourism present in the region: tourism of holidays, tourism of short stays and Week ends, proximity leisure tourism and tourism of businesses. Segmentation of the various Segmentation of the various products and services: products and services: A good segmentation of the various products and services which are divided in 11 branches. [...]
[...] The Regional Committee of Tourism sets up the policy of tourism decided by the Regional Council in the field of the studies, planning, installation and equipment, of the assistances to lodging, information, professional training. It ensures the actions of tourist promotion of the area in France and abroad, and of technical assistance for the marketing in case of opportunities. The Regional Committee of Tourism prepares for the Regional Council the Diagram of Development of Tourism and the Leisures and contributes to its execution Its missions The missions of this organization are multiple and can be summarized as follows: - To observe, study and develop Being based on the law of January relating to the regional organization of tourism in France, the Regional Committee of Tourism prepares the Regional Diagram of Development of Tourism and Leisure, strategic document of reference which makes it possible for the Regional Institution to lay down its policy in favor of developing tourism. [...]
[...] The presence of the regional committee on all events based on tourism is also an obvious necessity Reinforcement of the tourist attraction The area will only dissociate its offer from the competitors (Picardy, Belgian or English) by offering “custom-built” products, in order to fulfill the desires and the requirements of the various current, future and potential customers. Also, the tourist operators of the region must devote to an operation to attract and develop loyalty to the few 45 million inhabitants who surround them. [...]
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