Tourism and marketing

Shaharu B.

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Tourism and marketing

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Abstract

A market is a place where people come looking for goods and services that they might need, while marketing is the attempt made by the producer to make sure that the customer knows about the company and its products. Marketing does not stop at just creating awareness about the product. It also includes the methods that the producer needs to adopt to ensure that the customer chooses his product over others and is completely satisfied with the said product.

Marketing is the process of business activities that directs the flow of goods and services from the producer to the consumer or user. In marketing the emphasis is laid on the product i.e. the transfer of the product or goods from the produce to the consumer. However it is interesting to note that in the modern concept the emphasis is laid on customer satisfaction. Such a shift could only stem from one thing and that is competition.

Introduction
1. Market and marketing
2. Importance of marketing in the modern world
Different types of market
1. Whole sale and retail market
2. Short term and long term market
3. Spot market and forward market
4. Regulated market and unregulated market
5. Commodities market and capital market
Local market, regional market, national market, and international market
1. Local market
2. Regional market
3. National market
4. International or world market
Primary market, secondary market and terminal market
1. Primary market
2. Secondary market
3. Terminal market
4. Perfect market
5. Imperfect market
6. Monopoly market
Tourism
Importance of tourism
Modern trends in tourism
Hotel industry
Modern trends in the hotel industry
1. Ecotels
2. Airport registration
Classification of hotels
1. Suburban hotels
2. Resort hotels
3. Airpport hotels
4. Motels
5. Group hotels
6. Forest hotels
7. Floatels
Conclusion

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[...] From the above paragraph it is clear that and efficient marketing system also helps in avoiding an economic crises. Different Types of Market Whole sale and Retail Market These classes of markets are based on the extent of the sale or the volume of business done. In a whole sale market large quantities of goods are sold. The whole sailors sell goods to the retailers who eventually sell it to consumers in a retail market. A retail market is a market where in goods are sold in small quantities. [...]

[...] The husband and wife team and family provided the entire cooking service and recreation. The lead in hotel keeping was taken by the emerging nations of Europe, especially Switzerland. It was in Europe that the birth of the organized hotel industry took place. The word was first used in the England in about 1760 and after a passage of over 80 years. In America lodging houses were called or “coffee houses”. According to British law a or an is defined as a “place where a traveler can receive food and shelter, provided he is in a position to pay for it and is in a fit condition to receive The real growth of the modern hotel industry took place in the U.S.A beginning with the opening of the city hotel in New York in 1974. [...]

[...] Rules and regulations are framed to control the functioning of such markets while unregulated markets are markets which are not controlled by any statutory regulation. Commodities market and Capital Market A Commodities market is a market where different types of commodities are dealt with and a Capital market is the market where capital or money is borrowed or lent. Local Market, Regional market, National market, and International market [world] This classification is based on the geographical area of operations of the markets : Local market is a market which consist of buyers and sellers of a local area like the market of a city or a small town Regional market is a market which consists of buyers and sellers of a region i.e. [...]

[...] The guest registration card is handed over to the guest in the car on his way to the hotel, and the key card is kept along with the GRC. On arrival the guest can straight away check-in to his room for some much needed rest. CLASSIFICATION OF HOTELS The hotels can be classified on the basis of the following factors According to location According to the type of clienteles According to the basis of ownership According to the number of rooms in the hotel According to the length of the guest stay According to the type of plan room rates that are quoted. [...]

[...] Tourism Tourism today, both domestic and international, is taking place on such a large scale that it has become a major economic activity in the world. Now a day's tourism is also classified as an industry. This has led tourism to become very important and extremely competitive. There are some countries in the world that earn more foreign exchange from international tourism, than from any other major export. A foreigner to be called a tourist he must spend a minimum of 24 hours and a maximum of 6 months in a country other than his own, living in hotels or other commercial accommodation where he pays in his own currency. [...]

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