The great transformation is linked to the collapse of the traditional music industry. Indeed, the illegal downloading of music enabled by digitization and sharing of the latter appears to be the trigger for a crisis of global magnitude in this sector. Although demonized by the record companies, the digitization of music has revolutionized the world market. The iPod and Apple have emerged as the big winners of this transformation. The success of Apple in Cupertino brought about a global rout of the music industry forcing a legitimate review of the strategy for this sector. Apple was found in 1976 by Steve Jobs and Steven Wozniacki, is a model for some to emulate and for the rest it is a sworn enemy.
[...] Protection strategy criticized The sustainability of Apple's strategy in the music industry is at high risk because of the criticisms of torque iPod-iTunes. Reviews come from two sources: individuals and competitors. Apple was legally confronted in Norway. The firm received a notice on January 25 to make iTunes compatible with other players. In the U.S., the group holds more than 70% of the market for legal downloading of online music. This calls the antitrust law into question. iTunes is the largest distributor of digital music online. [...]
[...] Thus, in a global perspective, the strategy of Apple is to innovate to and precede future markets. There is a palpable change in the attitude of the firm. The firm, which was earlier closed to other platforms, is expanding its conquest. B. Synergy and exclusivity, the two pillars of a bold policy The iPod as a basic strategy can be managed only through the iTunes software also exclusively marketed by Apple. This latest software offering easy connectivity to the site selling music online from Apple's iTunes Music Store. [...]
[...] Every piece is available in both formats, expanding partnerships with other majors and independents. The situation is definitely in transition. However, we must analyze whether it is a real movement of the entire area of the music world that is driven by all the players or is an effect of political advertising that is designed to benefit Apple. Conclusion Thus, it appears that the strategy of Apple's music industry is crucial as it is partly responsible for the current direction of this industry. This strategy draws on the values of innovation, synergy and [...]
[...] The launch of the iPod music player in November 2001 established the portability of music thereby providing a new concept to its audience. The return of Steve Jobs to the helm of Apple in 1997 contributed largely to the design and orchestration of the output of the digital music player. As a part of its strategy the iPod has advanced multimedia functionality, an innovative design and a high-end positioning. The main component of the Apple strategy is innovation. This implies the creation of a market that does not exist in order to enable it to establish itself as an undisputed leader. [...]
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