The possibility of creating a need

Ace p.

Order the writing of a tailor-made Business strategy Term papers

Free quote online

Thesis Format .doc

The possibility of creating a need

Download

Read an extract

Reader
Abstract
Contents
Extract

Abstract

Today, competition is getting very tough. Companies must therefore reach and differentiate themselves to attract a clientele that, over a period of time, has become increasingly volatile. The needs of individuals have evolved over time, in their physiological area and their safety needs. Similarly, the needs are different from different people, depending on where one is. For the same need, the consumer has to face a multitude of offers.

Introduction
Giving birth to desire
1. The psychological point of view
2. Relation to the concept of marketing
To create a need
1. The gap between the reality of an individual and an ideal situation
2. The humanist model
3. The pyramid
4. The theory of hierarchical needs
Motivating an individual to buy
Conclusion

Get this table of contents for free after login.

Extract

[...] To create a need Marketing is a scientific process of discovering and analyzing a latent and expressed need of a population which is considered to design a suitable policy which satisfies the demand in terms of profitability. The actual or potential consumer has a prominent place and a better knowledge of these clients can be matched better with the offer. Today it is possible to describe this using our existing knowledge from the conventional procurement process course and the individual and sociological factors involved. [...]

[...] o Silver: The fact of not spending too much money, savings and obtaining favorable terms. Also the fact of getting his money. o Security: It is a buyer who will not make a mistake in buying. So products have to be tested, solid, and certified. The concepts of customer should be service which guarantees. The needs of individuals have evolved gradually as time has progressed but these basic needs are still the same. Everyone needs to eat and drink and to survive. [...]

[...] This overlaps with the hierarchy of needs and Maslow's theory says that you cannot access a higher need if the lower needs were not satiated first. During a negotiation, it is clear that customers buy on the basis of subjective elements. He should be listening to them; it is in their words that we discover their main motivation to buy. The sales force must learn to spot them. Key motivations may be: o Sympathy: The making of fun, buy a nice product, vendor looks nice etc o Pride: Power, Power to Appear. [...]

[...] The first, according to Maslow, is to satisfy every need of a given level before thinking where a need is located at the level immediately above the pyramid. For Maslow, we all are in a state of constant motivation. When we meet a need, another arises, at any level of the pyramid whatsoever. Of course, there are priorities: we must first satisfy the basic needs which are the lower ones of the pyramid. Not surprisingly, such research is to satisfy physiological needs before the needs of security that is why in a situation where our survival is at stake, we are prepared to take risks. [...]

doc