Renault-Nissan knows so many direct competitors. Indeed, it is within the same criteria as PSA, Fiat or Toyota. We shall now see below, what are the distinctive capabilities that allow Renault-Nissan to stand out and differentiate from others. For this, we must first review the internal diagnosis.
[...] The European business environment, Renault-Nissan 1 / The barriers to entry are multiple and automotive Firstly, the sector is facing a crisis that has resulted in a fall in car sales. For example, in Europe in 2008, the sector declined by This sector is a very competitive field. Indeed, there are a lot of manufacturers. Some are already inked on the market thanks to the weight gained with their seniority and therefore they benefit from the experience effect (in the case of Ford, Renault, and Daimler etc). [...]
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