The last time I saw the clash of the two soft drink giants was in the advertisements they promoted where each of them came out of their ethical way in promoting their products though the media for an international cricket tournament few years back. This paper doesn't involve the clashes but only compares the two on all the aspects when the strategies are implemented. The whole paper speaks of both the companies one after another in each of the segments.
The barriers to entry for the soft drink industry are not a matter of concern for the new entrants. But after Pepsi Co and Coca Cola entered into Legal trouble in many countries , many pre requisites are needed to be considered like the environmental factors , the local government permission, permission from the country's food authority whether the products being used are hazardous to the people who consume it and the like.
Tags: Scope for rural marketing in india, Concept of rural marketing, Rural development, Marketing in rural india, Rural marketing in india
[...] Not once or twice, Coca cola could be considered to have good marketing strategies to boost up its sales and remain at the top even when Pepsi has got better innovation and brand loyalty. The case of integrating the whole seller and the distributor concept clicked for the company. So did its planning with Subway to increase the sales for the so drink work in favor of the Giant Beverage Company DYNAMIC TOP LEVEL MANAGEMENT: The success of any company would depend on the dynamism portrayed by the top level management of the company. [...]
[...] The revenues for the company increased by 20 percent for the year 2007.The chairman of the company Neville Isdell , says that by successfully executing our clearly defined strategies with our bottling partners ,we delivered six percent unit case volume growth for the year and four consecutive quarters of double digit earning per share growth”( Elizabeth Fuhrman, March 2008,) PEPSI CO: Just following the heels of the Coca Cola another Pharmacist named Caleb Bradham who experimented various concentrations of soft drinks came up with a drink named Brads drink” later in 1898 the name changed to “Pepsi Cola”. [...]
[...] But according to ( Anonymous, Jan 2008) the author argues that there would be an increase in the sales in the soft drink industry. Also the company is trying to have the top spot where Pepsi co is on its heels to head towards the top .The recent list of Fortune 100 shows Coca cola placed in the 83rd position with its net revenue as $ 28,857 Million and the profit compared to the previous result was $ 5,981 million. These statistics show that the company has been showing promising returns in terms of revenue. [...]
[...] This created a mild tension in the company No matter the company is doing great business in the beverage industry its still lagging in the overall profits compared to its competitor Coca Cola .Coca Cola has found itself in the Fortune 100 list , where as Pepsi could not find itself in the Fortune 100 list Pepsi faced a lot of backlash from India, where a number of non government organizations have stated that the company was polluting the surroundings of one of its plants in a village in Kerala making it difficult for people living around the plant .Also there was a complaint that the water levels have been receding creating a scarcity for water. [...]
[...] Products/ services: Bargaining power of Suppliers: The suppliers for the soft drink industry mainly consist of sugar industry and other sweeteners like corn syrup which act as substitutes for syrup, bottlers. Relationship with the bottlers should be a cordial one, as they a major role in supplying of the cases. When a company tries to have a deal with the bottlers, they should have a check on the bottlers' financial stability .The bargaining power for the sweeteners industry is less as they have very few customers for their products. [...]
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