This document, discusses the situation of a large group (Accor hotels and services) that wishes to acquire a new company (the American hotel chain Motel6).
The study highlights the strategic motives of an acquisition, the various difficulties that may arise, and the actions that may accompany this change in terms of both the buyer (Accor,) and the company purchased (Motel6).
We will analyze how this acquisition may represent a strategic advantage for the Accor Group, and present a set of recommendations for the proper conduct thereof.
Accor is a European leader in the hospitality industry and tourism, as well as in business services. The group operates in nearly 100 countries with over 150,000 employees. Accor's business know-how is concentrated in two main areas – accommodation and services.
Tags: Accor, Motel6, Acquisition of Motel6 by Accor, Advantages of acquisition
[...] The Motel 6 company therefore has more freedom for any changes in its structure. Accor can instill values even some modes of operation in the case of an acquisition, but this is not possible with other options. VI. Change management: Integration of Motel 6 by Accor a. Management Team During this acquisition, the choice of the management team was critical especially due to the inexperience of Accor in the U.S. market and it encouraged to keep Mr McCarthy for allowing of a transfer of knowledge [...]
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