Starbucks: Making a million bucks from coffee

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Starbucks: Making a million bucks from coffee

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Abstract

Starbucks is the world's leading retail, roasting and coffee brands. It is an international coffeehouse based in Seattle. It is the largest coffeehouse in the world, with 17,133 stores in 49 countries. Its specialty includes drip brewed coffee, espresso-based hot drinks, other hot and cold drinks, coffee beans, salads, hot and cold sandwiches etc. In addition to coffee and snacks, it also sells accessories such as cups, coffee grinders and the like.

Introduction
Highlights
1. Marketing and corporate culture
Research and development
Finance
Human resources
Weaknesses
1. Marketing and corporate culture
2. R and D
3. Human resources
4. Market opportunities
5. Threats
Conclusion

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[...] It trains its employees to become experts in the coffee making process, who can in turn educate consumers. The three principles regarding Starbucks coffee services are: hospitality, production and education. It has also come to be known to be offering a pleasant work atmosphere. Employees receive respectable salary and many monetary and non-monetary benefits too. Starbucks respects the values of its employees and has strong ethical and environmental values. Weaknesses Marketing and corporate culture One of the biggest challenges of Starbucks is to identify specific branding because Starbucks has many facets: Sales of coffee and accessories to retailers, chain tasting, etc. [...]

[...] There are also all kinds of instant coffees including a rapid growth ( from 1990 to 1994) of coffee as ready-to- drink beverage. It may be noted that the standard coffee has fallen by from 1994 to 1998. In addition, some companies introduce high-end versions of already popular coffees in supermarkets. Some example are: Diedrich's coffee, Green Mountain Coffee Inc Coffee celebrities, Al van outter, Barnie Coffee, Caribou Coffee Beanery, Chock full o'nuts, Cafe appasionato, Cara Brothers and Second Cup. [...]

[...] They are also connected with their customers with the help of various offers that range from different kinds of coffee CDs, books and other attractive products and freebies. Finance Starbucks is a profitable company that is aware of the fact that profits are essential to the future success of the brand. The search for profitability is one of the founding principles of the company. Its revenues and net profits have increased substantially: In 2005, its turnover was 550 million dollars. [...]

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