I believe that Southern Comforts' new promotional campaign has succeeded so much that it helped put Mardi Gra and New Orleans back on the map. Today, Southern Comfort presents the evolution of its brand with the tag line "Me, myself and I" that encourages everyone to take their first step towards experiencing the best liquor. The campaign includes globally integrated execution on television and the Internet, print sales as well as retail sales.
The most obvious objective marketers have for promotional activities is to convince customers to make decisions that benefits the marketer (www.knowthis.com). Using high-profile people of influence will help Southern Comfort accomplish this mission. More than 30 international sports stars and everyday athletes tell their 'impossible' stories. .
Souther Comfort has set its sight on female consumers with a new summer campaign. While it prepares a new fall and winter ad profiling its newly designed bottle in over 65 years, it highly anticipates and welcomes summer advertising. A radio spot touting "the Comfort Colada" breaking this summer has been set in Hades. After sipping the drink, the narrator says, "I have the chills. It's been so long". The seventies classic Disco Inferno plays throughout the commercial. During the first quarter, the brands grossed over $2 million. The "Find Comfort in a storm" campaign targeted men from the ages 21-29 with a New Orleans themed message.
[...] Southern Comfort Promotional Campaign I believe that Southern Comforts' new promotional campaign has succeeded so much so that it help to bring Marde Gra and New Orleans back on the map. Today, Southern Comfort presents the evolution of its brand with the thought of “none genuine but mine” is impossible campaign that encourages everyone to take their first step towards achieving the best liquor has to offer. The campaign includes globally integrated execution on television and the Internet, print sales, and retail sales. [...]
[...] The arm of India is likely to become a center for the Adidas cricket and other parts of the world, where the company is present, which could mean using Tendulkar in promotional campaigns in these countries. The "technologically advanced" apparel will be worn by competitors at the Summer Olympics this September. Unveiled in Colorado on May 16 and 17, the sport-specific apparel was designed to preserve the energy of the athletes who will compete in the garb; movements involved in each sport wеrе takеn into account in thе dеsigns to dеvеlop products that maximizе an athlеtе's еfforts (Hargravе, Atifa, Amy, 2009). [...]
APA Style reference
For your bibliographyOnline reading
with our online readerContent validated
by our reading committee
