Skype: Company overview, strategy and SWOT analysis

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Skype: Company overview, strategy and SWOT analysis

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Abstract

In this assignment we are going to make a study of the software application SKYPE and it's services based on VOIP (voice over Internet Protocol). In the first part we will see the company overview including a presentation of the company, the features of the software, some key numbers, and a SWOT analysis in order to show the strengths and weaknesses and also the opportunities and threats in order to highlight a possible strategy to build that we will see in the second part of the work. In the second part of this document we will develop a new strategy for a specific country with some partnership with other companies. To finish we will conclude the work by a quick summary of the assignment and a review of the new strategy.

Presentation of the company
Key numbers
Skype features
Market shares
SWOT analysis
Strategy
1. Skype in France
2. The French market
3. The new strategy
Conclusion

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[...] In France we can develop a double strategy for the software SKYPE: - The first strategy is for the traditional users of the Skype software people we use Skype for a private use like calling your family or your friend who can be in France or in other part of the world. These users will use the free features of the software for call in Skype to Skype but also the paid feature for international call or call to landline phone or also in order to have a number or send and receive sms. [...]

[...] allows users to have phone calls from their computers to land line telephone and cellular phone at a very competitive price compared to the traditional phone calls especially for international calls. Since 2003 the number of users of the Skype software is growing this number of users was for the third quarter of millions ("eBay Inc. Reports third quarter 2009 results") . Skype is a leader in the sector of global Internet Communication Company. The users of the software application made 6,4 billion minutes of call to landline and mobiles in the first half of 2010 and they made also 88,4 billion minutes of skype to Skype calls 40% with video. [...]

[...] These partnerships associated to the marketing strategy which is adapted to the French market and the needs of the market will allow Skype Company to increase its market share and be the leading company in communication in France CONCLUSION: In this document we have seen that since 2003 the number of users of the Skype software is growing this number of users was for the third quarter of millions ("eBay Inc. Reports third quarter 2009 results"). And also that Skype is a leader in the sector of global Internet Communication Company. [...]

[...] This strategy will bring a lot of new customers and users of the software Skype. In order to be visible as much as possible and encourage also as much as possible the possible customers to use the Skype services we have to build partnerships. The Skype software application works on two different devices, the first one are the computers and laptops and tablets and the second one is the cell phone. So we have two build two different types of partnership: - The first kind of partnership will be with the computers constructors and moreover the exploitation system. [...]

[...] Now we are going to take a look to the SWOT analysis of the company in order to show the strengths and weaknesses and also the opportunities and threats in order to highlight a possible strategy to build that we will see in the second part of the work STRENGTH: Low prices, the services of Skype are cheap compared to traditional landine calls as we have seen before it is better to make an international call with the Skype software than with a landline phone. [...]

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