Now a days FMCG is very popular in the market. They are representing themselves in the market in different ways. But to show themselves above boards they are ethically going down and are applying un-ethical rules. “Pepsi ” and “Coke” are famous in this chain of the ‘ FMCG' , who are pressing others down to show themselves superior. If one wants to go high it should be only through hard labor. It is not ethical to go up by pressing others downwards and Coke and Pepsi are following the same strategy at present. They are searching disqualifications in each others instead of showing their qualities. When it comes to the “do or die” spirit, the century-old Coca-Cola and it younger rival, Pepsi , live up to it unquestioned. Worldwide, soft drink battles are anything but soft. In Business India, 15 January, 1996, the Coke-Pepsi war was featured.
[...] In 1988, fruit drinks market was valued at Rs crores and grew at the rate The second proposal encompassed the following activities : Agro research centre ( costing Rs crores ) Pepsi Co's agro expertise would be combined with India know-how & the findings implement in the field.Here the focus would be on developing improved varieties, optimum production technologies and seed multiplication, initially for potatoes, tomatoes & oilseed crops. A potato and grain based processing unit (costing Rs crores) it would produce ready-to-serve food products in long life consumer packages for all India markets. [...]
[...] With those coupons, people could get a free glass of Coke at the soda-fountain. For over 60 years Robert Winship Woodruff ( 1889-1985 ) was the leading man at the Coca-Cola Company. As the son of one of the most important shareholders he became in 1923 the managing director of the new holding Coca-Cola international at the age of 34. under his inspiring leadership, the sale of Coca-Cola increased from 6 million glasses in 1923, to 50 million glasses worldwide . [...]
[...] Starting out in 1989, with the name of Lehar Pepsi , the company has grown leaps and bounds ever since, with competition increasing with the re- entry of Coke a few years ago. Thanks to an early lead and a better understanding of the market, India remains amongst the handful of markets world-wide where Pepsi is ahead of its arch rival Coke. Despite being the global brand, Pepsi has build its success on meeting the Indian customer needs. Pepsi has made its brand synchronize with localized events and traditions. [...]
[...] Now Coke is doing same thing,” says Deepak Jolly, Pepsi 's general manager, corporate communications. After publicly stating last year it was not celebrity-centered, Coke recently signed up cricketers Javagal Srinath and Saurav Ganguly for endorsements. In 1996 the rebellious mood at the Coke camp on account of a company-led proposal to set up an “Integrated bottling system” involving existing bottlers. About eight bottlers are reported to have since joined this system. In the last five years, Pepsi has systematically been acquiring and building bottling capacity and currently owns 26 plants from a total of the 40 odd that are part of its system. [...]
[...] In the 1980's, Coca Cola promoted a new ad campaign with the slogan, Like to Buy the World a Coke," and "Have a Coke and a Smile" extoling world peace and tranquility. It was difficult to go a day without hearing a person in the elevator, walking down the street, or waiting in line humming the catchy tune. In the 1990's a new advertising campaign was launched, this time using computers as the medium. Coca Cola's Polar Bears became America's symbol, with a silent awww . [...]
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