Pepsi and Coca-Cola (Coke) war

Ace p.

Order the writing of a tailor-made Business strategy Term papers

Free quote online

Thesis Format .doc

Pepsi and Coca-Cola (Coke) war

Download

Read an extract

Reader
Abstract
Contents
Extract

Abstract

Coke and Pepsi have both have been the results of experiments conducted by creative pharmacists, John Pemberton and Caleb. D. Bradham respectively. Their creation has sparked off a rivalry between the two companies that has continued since the inception of both the companies. The rivalry between the companies is so intense that one of the Pepsi employees said that they would be fired on the spot if they were caught drinking a Coke product on the campus.

Introduction
Decisive dates in the Coke and Pepsi battle
The segmentation Criteria used by Coke and Pepsi
Demand and Demographic Segmentation
Attitudinal and behavioral segmentation
The Key Success Factors in the Market for Cola
Diversification Strategies of Product lines at Coke and Pepsi
Conclusion

Get this table of contents for free after login.

Extract

[...] The war continues and paves the way for new markets Coke launched a new formula in Pepsi launched a Pepsi Challenge in 1985 to respond to the "Pepsi Texas where the participants were Challenge", but this formula was blindfolded and asked to choose a disaster. So they had to between Pepsi and Coca-Cola. Many revert to re-marketing the old participants chose Pepsi over formula as Coca Cola Classic. Coca-cola as the better tasting drink. Meanwhile, Coke launches new ad This increased their sales campaigns with sports, in the phenomenally. [...]

[...] Coca-cola remained a company that restricted itself to making drinks, while Pepsi has diversified by owning several businesses: beverages, Frito Lay snacks with chips, Cereal with Quaker and Fast Food chain. With regard to the beverage industry, each has been pursuing a strategy of diversification by product features: Soft drinks: Mineral water (Alhambra), Iced tea (Nestea from Coca-cola and Lipton from Pepsi), Juice (Minute Maid from Coca and Tropicana from Pepsi). Soft drinks: Cola, Fanta and Sprite for Coca Cola. [...]

[...] 50s: Advertising War Coke continued to maintain its Pepsi wanted to burnish its image with image as a symbol of American ads. Hence it used the spokesperson Wealth. The company used the and actress J. Creford for its image of President Eisenhower advertisements. for marketing. 60s: Setback for Coca Cola in terms of image Coca's slogan is "Things go Pepsi launched a new advertising better with Coca Cola”. This campaign and targeted young people slogan definitely did not make from the baby-boom with the slogan sense when the Vietnam War was "Pepsi Generation". [...]

doc