SWOT analysis of Coca Cola and Pepsi Co
Thesis - 10 pages - Business strategy
The last time I saw the clash of the two soft drink giants was in the advertisements they promoted where each of them came out of their ethical way in promoting their products though the media for an international cricket tournament few years back. This paper doesn't involve the clashes but only...
An analysis on the merger of Reebok and Adidas-Salomon AG
Thesis - 6 pages - Business strategy
The sporting goods industry has seen many Mergers and Acquisitions(M&A) driven by the rising competition and industrial growth. In August 2005,Adidas-Salomon AG (Adidas),Germany's largest sporting goods maker announced acquisition of the US-based Reebok International Limited(Reebok) for $3.8...
Challenges that a company faces at the event of merger and acquisition
Thesis - 5 pages - Business strategy
Globally most of the companies started a new tendency of either combining firms or buying of one company by the other for obtaining additional benefits and technology. This is referred to as Merger and Acquisition. Their history helps to understand the evolution of the M&A's in the world. In...
Mechanisms involved in out-sourcing and off-shoring
Thesis - 8 pages - Business strategy
Many years ago companies used to buy other companies to extend their conglomerates which mean a large company can be formed by joining together different firms. Actually these companies or smaller firms which they used to buy were related to their business and most often they were the supplying...
Challenges faced in a foreign market
Thesis - 5 pages - Business strategy
The number of companies operating internationally is increasing at an alarming rate in the recent times. Due to high competition there is a larger task for the companies which are based abroad.They should analyze the advantages and disadvantages before entering the market. Culture, politics and...
Importance and need of creating a brand image
Thesis - 6 pages - Business strategy
Brand image is the impression in the consumer's mind of the brand's total personality (real and imaginary qualities) and brand image is developed over a period of time through advertising campaigns with a consistent theme, and it is authenticated through the customer's direct experiences....
The need of customer relationship management (CRM) to succeed in the world of business
Thesis - 26 pages - Business strategy
A woman once purchased a car, and several days before the scheduled delivery date, she got a call all from the sales manager at the dealership. Fearing the expected bad news about the potential delay in the delivery date, she answered the call with trepidation. To her surprise manager asked her...
Organized retail sector in India
Thesis - 17 pages - Business strategy
Retailing is defined as a definite set of activities or steps used to sell a product or a service to consumers for their personal or family use. It is responsible for matching individual demands of the consumer with supplies of all the manufacturers. Retail is India's largest industry, accounting...
The mindset of the people towards the concept of event management
Thesis - 10 pages - Business strategy
The present study has been undertaken to get the first hand exposure on the mindset of people towards the Event Marketing concept and their involvement in events, as and when they come across, if any. A questionnaire was designed keeping in mind the requirements for study & analysis of the thesis...
Methods of decision-making
Thesis - 2 pages - Business strategy
All individuals make perceptions in their own way based on different individuals and assorted situations. A perception is defined as how people view others or objects by interpreting an impression to give meaning to their surroundings. Perception is the process of organizing ones sensory data. An...
Automotive industry
Thesis - 5 pages - Business strategy
The automotive industry includes the development, model, manufacture, marketing, and trade of motor vehicles. In the 20th century automobiles have increasingly developed the world and changed the way individuals do business and travel. Automotive fabrications are amongst the biggest companies...
McDonalds - Strategic audit
Thesis - 5 pages - Business strategy
The case time setting is the year 2007. Headquartered in Oak Brook, Illinois, McDonald's common stock is publicly-traded on the New York Stock Exchange under the ticker symbol MCD. The mission statement: to be the world's best quick service restaurant (2). Being the best means providing...
Running header: Riordan benchmarking
Thesis - 11 pages - Business strategy
Riordan Manufacturing faced several issues but none that are uncommon in any growing organization going through a transitional period. By simply looking at companies such these General Motors and Wal-mart, Royal Bank of Scotland and Goodyear, Hudson Highland Group (Hudson Employee Index) and...
Companies clearing transition from public to private: Confront high degree of risk
Thesis - 7 pages - Business strategy
All companies clearing the transition from private to public confront a high degree of risk. A solid organizational structure, firm transitional leadership, and effective communication play a predominant role in the changeover. Organizational structures today often deal with a drastic and...
Problem solution: Global communications
Thesis - 10 pages - Business strategy
The ability of the people to coordinate their individual work effort toward a common goal is paramount for Global Communications. To settle issues in order to make the right decision all possible motives must be considered. The COMPANY must involve critical stakeholders in a strategy for...
Gap analysis: Global communications
Thesis - 4 pages - Business strategy
Global Communications failed to involve vital stakeholders in the direction of a plan for success with the company's future. The troubled company did not veritably discuss the concerns in advance with the Union. The company ignored the concerns from the collective-bargaining membership and did...
McDonaldization: Old wine new bottles
Thesis - 3 pages - Business strategy
The ubiquitous golden arches of McDonalds are recognizable worldwide and for many represent the pillars of democracy and free enterprise of America. However, in recent times, much infamy has fastened itself to the McDonalds Corporation and other fast-food chains for their steadfast adherence to...
Generic strategy and technology to create business opportunities for Kudler
Thesis - 4 pages - Business strategy
Technology has revolutionized and created business opportunities for Kudler Fine Foods. Strategic information systems along with schemes that support or provide business reorganization have assisted the gourmet business to grab opportunities produced by the advent of technology and an...
Delocalization: Advantages, inconveniences and consequences
Thesis - 10 pages - Business strategy
Economic delocalization is a transfer of activities, of capital and of employment in areas of a country or of the world which have competitive advantages. Delocalization consists of separating fabrication areas and transformation products areas of consummation country. The production is...
Strategic analysis of VSM (Viking Sewing Machines) group
Thesis - 9 pages - Business strategy
In 1997, VSM AB became an independent company and had been bought by an investment fund Industri Kapital. This report analyzes the strategic impact of these events in a global competition and declining market background. In order to understand the VSM case, we have analyzed the new strategic...
Danone and its strategy for the international markets
Thesis - 8 pages - Business strategy
The strategy of a firm is the base of its business model; especially if it wants to operate in international markets. Numerous strategists and economists have already written some theories about the better way for strategies to go international. Bartlett and Ghoshal are two such authors. They...
Organization of Lyon terminal inside the CNR (Compagnie Nationale du Rhône)
Thesis - 11 pages - Business strategy
The CNR or Compagnie Nationale du Rhône has several main activities: - First, it is an independent electricity producer. Thanks to its electric plants, the company produces around 16 billion kwh that have been sold directly to the European market since 2001. In order to do this, the CNR signed a...
ElBulli case: Recommended strategy for ElBulli over the next five years
Thesis - 6 pages - Business strategy
According to numerous prizes and awards won over the past few years, elBulli is recognized as the best restaurant in the world, and its owner and Chef Ferran Adrià is recognized as the best chef in the world. It is almost impossible to get a table at elBulli, since it serves 8000 dishes a year....
How to implant a French cafe in Ireland in terms of marketing communication?
Thesis - 9 pages - Business strategy
A French cafe-bar is trying to enter the Irish market. A marketing team has been taken into account for several matters, such as, the location, the café-culture, the market data and the customers' habits. To launch this cafe-bar, marketers will have to develop an integrated marketing...
Strategic analysis of McCarthy motors limited
Thesis - 20 pages - Business strategy
McCarthy Motors Limited is owned by Bid Auto (Who Owns Whom, 2008). Bid Auto is the vehicle retail and services division of the Bidvest Group Limited, a JSE listed investment holding company. Bid Auto is one of the largest competitors in the South African vehicle retail market with more than 130...
Competitive strategy: Strategies model by Michael Porter
Thesis - 10 pages - Business strategy
The strategy has taken a big place in the firm and it has become the only way to do business. Big companies have special staff to formulate strategies, whereas in the smaller firms it is the CEO and/or the Head Officer who takes and makes the strategic decisions. Some definitions are necessary to...
Total and its corporate social responsibility
Thesis - 6 pages - Business strategy
TOTAL, the international group known worldwide, works above all, in the energy industries and also a little bit in the chemical industry. TOTAL group was created in 2003, after several mergers but it has some origin from 1923. It is a limited company. Today TOTAL is not only a multinational...
Managerial accounting: Decathlon
Thesis - 8 pages - Business strategy
Since 1976, Decathlon has been the largest trade name in the distribution of sport articles in France and today is one of largest in Europe. Decathlon also kept in-house control of its logistic and data-processing activities. Michel Leclercq started this company in the year 1976. In 1986,...
Why Indian organizations have been able to successfully compete in the global arena
Thesis - 3 pages - Business strategy
In 1991, when the then Indian Government under the leadership of Mr Narasimha Rao, made the first bold moves towards economic liberalization, there were hundreds of thousands of people, even from India, who shouted from roof tops that Indian organizations will never ever be able to face the...
Mercedes Benz in the Indian automobile industry
Thesis - 9 pages - Business strategy
As the 21st century already approached, marketing has become more attractive at the company, state, national, international levels. In the early days, there was no difference between “selling” and” marketing”. But today the difference between these two terms has been...
