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15 Apr 2010
pdf

Time-cost trade-off in project networks through deterministic simulation

Thesis - 8 pages - Business strategy

Traditionally, the time-cost problem is addressed by CPM-based analytical approach that involves lot of computation work. The method assumes unlimited resources and the existence of a continuous time-cost function. However, given the discrete nature of most resources, activities can often be...

15 Apr 2010
pdf

Application of ANN in non-life insurance industry

Thesis - 12 pages - Business strategy

Most of the Institutions are yet to use basic best practices for marketing spending and effectiveness for allocation of marketing resources. They traditionally allocate their marketing budget either based on historical allocation level or based on product level priorities. Marketing has come...

07 Apr 2010
pdf

Determinants of the maintenance of ISO 9000 certification in Thailand: An empirical study

Thesis - 8 pages - Business strategy

Since 1993 to 2004, there have been 5,833 organizations in Thailand registered for ISO 9000 certificates. Of these, systematic random sampling is used to obtain 276 organizations as studied sample to investigate determinants of the maintenance of ISO 9000 certification. It is hypothesized that...

05 Apr 2010
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An examination of China's evolution in manufacturing and innovation since 1978

Thesis - 11 pages - Business strategy

Since 1978, Chinese manufacturing industries have experienced remarkable growth and dramatic change. China is now the third largest manufacturing country in the world. Moreover, China is becoming more increasingly innovative with its own products and services. Yet, there is much to learn about...

31 Mar 2010
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McDonald's and the McCafe coffee initiative

Thesis - 10 pages - Business strategy

McDonald Canada opened in 1976, after decade of operating in Untied States. McDonald Canada was first McDonald restaurant to be opened outside United States. Company's strategy was the same as in every country : be the first runner and leader in market, although food preparation, menu and...

31 Mar 2010
pdf

Apple Inc. Think different

Thesis - 12 pages - Business strategy

Apple Computer Inc. is an American computer technology company founded by Steve Jobs, Steve Wozniak and Ronald Wayne in 1976. During more than 30 years of operation the company has managed to become one of the industry leaders with its award-winning desktop and notebook computers. Since 2001,...

30 Mar 2010
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Nike in China and Vietnam

Thesis - 3 pages - Business strategy

With China and Vietnam holding a majority of Nike's factories, production is being done at very low costs due to cheap labor. With poorly enforced labor laws, along with the law prohibiting workers from forming unions, it is very easy to find workers in these countries. Although they do not...

25 Mar 2010
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Does sex sell? Advertising techniques of the physical

Thesis - 3 pages - Business strategy

“Publicity persuades us of such a transformation by showing us people who have apparently been transformed and are, as a result, enviable, ” the goal of any advertisement is to make us feel that buy using this product we, too, will be envied. Advertisements prey upon the common desire...

24 Mar 2010
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Using information technology to run a business

Thesis - 4 pages - Business strategy

For this assignment I have been asked to discuss how information technology could be used to improve the way in which a business is run, and secondly to suggest a new mission statement assuming the firm were to change their customers. I will do this by looking into the strengths and weaknesses of...

08 Feb 2010
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Students distinguish no taste preference for Diet Coke or Diet Pepsi

Thesis - 2 pages - Business strategy

This is a study of taste differential between two popular brands of soda, Diet Coke and Diet Pepsi. Subjects were given samples of Diet Coke and Diet Pepsi throughout a number of trials to see if they could distinguish the drinks by taste alone. Over the course of a twelve trial period, it...

22 Jan 2010
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Analyzing outsourcing: Advantages and disadvantages

Thesis - 23 pages - Business strategy

The financial crisis has been spreading across the globe. Companies have been using their best strategy to survive and stay off the competition. With the expenses and costs on the rise and growing pressure from competition to keep the prices low, companies believe that outsourcing is the only...

22 Jan 2010
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Expansion and innovations strategies of Coca-Cola Company

Thesis - 9 pages - Business strategy

Andy Denton was a very determined person towards his business. He has exhibited his sense of commitment to his business by giving his 100% to it and not opting for a normal routine life which would have given him monthly salary and pension. This is the way he considers his life to be ad has been...

20 Jan 2010
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BMW IMC analysis

Thesis - 10 pages - Business strategy

The BMW Group manufactures automobiles and motorcycles, with strong emphasis on outstanding quality. The Group has three premium brands: BMW, Rolls- Royce and Mini. The company is also involved in financial services (A Case Study on BMW Group, 2009). For the scope of this analysis I will be...

25 Nov 2009
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Evolution and framework of e-business

Thesis - 5 pages - Business strategy

E-business is conducting business on internet, not only buying and selling but also providing services to customers and collaborating with business partners. IBM was the first one to use the term “e-business” in October 1997. It launched a thematic campaign built around the term. Not...

24 Nov 2009
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Hilton group: A business analysis

Thesis - 7 pages - Business strategy

The fact that betting and gaming has a higher sales proportion and therefore a higher percentage of turnover means that the Hilton group is a potentially good investment, based on the fact that betting and gaming is continuing to grow and advancing rapidly, especially due to the World cup in...

23 Nov 2009
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Understanding due diligence

Thesis - 2 pages - Business strategy

Investigative due diligence is meant to answer questions that official records and financial accounts cannot. For example what about the people managing the company? Do they engage in risky or illegal practices? The business of investigative due diligence is more mundane that can be imagined, an...

20 Nov 2009
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Understanding the implications of merger of DaimlerChrysler

Thesis - 3 pages - Business strategy

German Daimler-Benz and American Chrysler were merged in 1998. By the mid-1990s Chrysler had survived near bankruptcy experiencing deep and reverse fluctuations in following years. The merger with Daimler-Benz has not tempered these fluctuations even though they have used strategic planning and...

20 Nov 2009
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Case study: How Toyota achieved success in Europe

Thesis - 11 pages - Business strategy

At the end of World War II, the Japanese government asked the European Automakers to curtail exports to Japan in order to help Japan rebuild its industry. The Europeans reciprocated by limiting their market to Japanese cars (C_p.267). As a result of which the quotas were very limited (e.g. Italy,...

20 Nov 2009
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A comprehensive review of change management

Thesis - 22 pages - Business strategy

Changes in an organization takes place for many reasons, it is sometimes done in order to find new ways of executing and organizing work. It is also done to change the processes in which people are utilized. Noteworthy changes in an organization usually occur when the organization wishes to...

13 Nov 2009
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Case study: American home products

Thesis - 3 pages - Business strategy

American Home Products manages diverse business ranging from packaged drugs, food products and household products. The company believes in aggressive marketing strategy which has helped company cloak phenomenal growth over the years. Being the consumer product company, it has cash rich balance...

12 Nov 2009
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Differences in outsourcing operations overseas and manufacturing domestically

Thesis - 2 pages - Business strategy

The results of my decision to outsource the entire operations to an offshore company will illustrate that my determination is a more logical option using details described in our business scenario and I will describe my decision on the manufacturing option I've chosen in this essay. I will...

30 Oct 2009
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The BMW group - Surviving the bust

Thesis - 10 pages - Business strategy

As an economy expands the risk appetite of the people increases considerably. Although the automobile market has been witnessing boom there are isolated cases of failures. This report consists of nine sections and its aim is to learn more about the BMW Group business activities within...

30 Oct 2009
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Apple Inc: Building a corporation the Apple's way

Thesis - 10 pages - Business strategy

Apple Inc is famous for launching fast selling products. We have to see if Apple is really on the right track or if they will be seeing the trough of a business cycle sooner than later. First we will go over the Apple Inc Business functions, then we will look at where they are now, finally we...

28 Oct 2009
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A study on the Indian chocolate industry

Thesis - 19 pages - Business strategy

The size of the market for chocolates in India was estimated at 30,000 tones in 2008. Bars of moulded chocolates (like dairy milk, truffle, amul, milk chocolate, nestle premium, and nestle milky bar(comprise the largest segment, accounting for 37% of the total market in terms of volume. The count...

28 Oct 2009
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An overview of the Indian four wheeler industry in relevance to Maruti Udyog limited (MUL)

Thesis - 14 pages - Business strategy

The automobile revolutionary era in India started with the commencement of foreign collaborated establishments like Maruti Suzuki, Daewoo, Ford, Opel, Hyundai, etc. the old concept of Fiat and Ambassador which prevailed in India for about half a century is now virtually wiped off. The revolution...

28 Oct 2009
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Business strategy of Sahara Airlines in India

Thesis - 13 pages - Business strategy

Sahara has one of the largest infrastructures in the private sector in India. It has a workforce of over 6, 00,000 truly committed individuals. The company has never had any union related problems due to the fact, that there is no union in the Sahara Group. The organization has a unique concept...

28 Oct 2009
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A survey on customers to understand Standard Chartered bank's market penetration in India

Thesis - 6 pages - Business strategy

Primary data: The data has been collected with the help of a questionnaire with a view of obtaining the information on all the aspects relating to the banking industry in general and Standard Chartered specifically. Secondary data: This data has been collected through Internet analysis tools:...

28 Oct 2009
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A study on branding with reference to laws of internet branding

Thesis - 8 pages - Business strategy

Time is money. And probably the quickest way to save time and create business, thereby generating income, is through e-commerce. But there is still a relevant question related to whether e-commerce business between consumer and the marketer would, in future, completely outplace the retail...

28 Oct 2009
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Coca-Cola's product marketing strategy

Thesis - 5 pages - Business strategy

The Coca-Cola Company: Who would have ever thought that what began as a local soda fountain curiosity on May 8th 1886, would become the world's favorite soft drink. From its simple beginnings, Coca-Cola has grown to be a part of life in cities and towns around the world. The Coca-Cola Company has...

27 Oct 2009
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An overview of the off shoring concept

Thesis - 9 pages - Business strategy

Mindcrest, a Chicago based legal firm, had younger associates who wanted to do more challenging work rather than doing simple legal work related to research and routine legal affairs like filling of qualified domestic orders. And also clients were not ready to shed $ 200 for such simple work. So...