Customer loyalty: An axis of development of direct marketing
Thesis - 6 pages - Business strategy
Customer loyalty- new development opportunity for direct marketing: At the outset, it would be good to define or analyze at least two keywords of this concept. On one hand we have direct marketing, which is a technique of communication and sales with the aim of broadcasting a personalized...
Home Box Office (HBO): HBO strategy
Thesis - 8 pages - Business strategy
Home Box Office (HBO) is a U.S. television channel. It has served as a model for Canal (the French T.V. channel) in France, creating a culture of pay channels, placing the film at the heart of its bid. HBO focuses its programming and television broadcasting on a series that creates a new genre....
The failure of the introduction of Wal-Mart in Germany: Analysis and reasons
Thesis - 5 pages - Business strategy
In 1962, Sam Walton opened the first Wal-Mart Store in Rogers, Arkansas, in a rural area. After one year of operation, the store had sales exceeding one million U.S. dollars. With this success, the supermarket chain grew at an increasing pace. In 1967, there were 24 stores in eleven U.S. states...
Integrative case: Daregal
Thesis - 6 pages - Business strategy
Daregal is a company that was founded in 1887 in Milly-la-Foret, France. It started out as a family company, but it is now the largest worldwide producer of aromatic herbs. Daregal operates on the market of aromatic herbs and its activities consist of the cultivation, transformation...
Nestle Vs Cadbury: A comparison of the world market share
Thesis - 5 pages - Business strategy
The sweet, melting moments of chocolate and the lingering taste in the tongue are sure to leave everyone lost in their flavor. The lip-smacking cocoa, milk and nuts that go into some of the world's most preferred brands of chocolate-Nestle and Cadbury-have melted many hearts. With their sweet...
Operations strategy for Meryll Construction
Thesis - 10 pages - Business strategy
Meryll Construction is a medium-sized construction company primarily engaged in water works: pipe-laying /rehabilitation, leak repair, water connections. It is in the Top 5 Contractors list of its sole client, Maynilad Water Services, Inc. It is currently experiencing rising project costs that...
Exporting Chuck Beer to Canada
Thesis - 6 pages - Business strategy
Chuck is a limited company based in Isère, which makes special beer: beer nuts, pine and blonde. Chuck can export its products to Canada for two reasons: a) The flagship of Chuck beer nuts is a product that is heavy and is best drunk in winter. Canada, being a cold country, matches the criteria...
Setting up a business: A report
Thesis - 5 pages - Business strategy
We will examine both the formal and the informal aspects of an entrepreneurial exercise. The formal aspect deals with the creation of laws and the economic approaches to the standard financial and commercial profile of the contractor. The informal aspect is more subjective and refers to the...
Ken Kutaragi, master of the Japanese industry
Thesis - 3 pages - Business strategy
Ken Kutaragi was born on August 8, 1950 in Tokyo. He was a brilliant student of Denki Tsushin University, where he graduated as an engineer, specializing in various machines and electronics. A visionary, he saw the potential of video games while the market was still in its infancy. He joined...
Metro AG: The German retail giant
Thesis - 6 pages - Business strategy
Metro AG, deutsche Einzelhandel Riese! Yes, Metro AG, headquartered in Düsseldorf, Germany, is the German retail giant. Metro AG's group companies deal in hypermarkets, Cash & Carry's, electronics, department stores and asset management. All its brands are leaders in their respective sectors. Its...
Nintendo and gaming
Thesis - 3 pages - Business strategy
The complete name of the company that manufactures the popular game Nintendo is Nintendo Company Ltd. It was founded on September 23rd 1889 (The date shocked me too) by Fusajiro Yamauchi and is located in Kyoto Japan and the name, when translated to English, reads, “Leave Luck to the...
Nintendo: The gaming company
Thesis - 3 pages - Business strategy
Nintendo was started by Fusajiro Yamauchi in 1889, under the name Nintendo Koppai. Nintendo translates to “leave luck to heaven”. Nintendo Koppai produced handcrafted Hanafuda cards made from the bark of the mulberry oak. In 1549, when Francisco Xavier landed in Japan, his crew brought...
Brand management over time
Thesis - 20 pages - Business strategy
Company Brands have less freedom than new brands, as the Brand becomes the company spokesperson. If a perfect fit does not exist between brand and the company a bridge by way of company culture must be formed. Relationship between brand and company may be switched over time to take advantage of...
The factors determining the top players in the video-gaming industry
Thesis - 6 pages - Business strategy
The competition in the gaming industry can be termed as oligopolistic competition as there are few major players and many buyers. The major players have maximum market share and maintain prices through a mutual understanding or by price leadership. They also have the advantage of economies of...
Provocation in advertising
Thesis - 7 pages - Business strategy
The public is bombarded with hundreds of advertisements through the media everyday. As a result of this, it has become difficult for the customer to differentiate advertisements and no wonder they pay less attention to it. In such situations, it becomes increasingly important for advertisers to...
Advantages (benefits) and disadvantages (risks and demerits) of online shopping
Thesis - 3 pages - Business strategy
Internet has become a part of our everyday life over the last decade. It has opened new horizons for the companies and the people as online shopping and auctions are experiencing a remarkable success. According to Kiplinger's Personal Finance Magazine (2000) the total turnover of online sales in...
General Motors: The restructuring plan of 2009 and the consolidation of the group
Thesis - 8 pages - Business strategy
The renowned company, General Motors presented a restructuring report to the Congress towards the end of 2008 on achieving sustainability through a restructuring process. This has been done in the face of the difficulties encountered by GM during the recent economic and financial crisis due to...
Strategic analysis of the European beer industry
Thesis - 6 pages - Business strategy
Europe is a major player in the world beer market. In recent years, however, the sector has seen a decline in consumption in Europe due to several factors. Breweries are now facing losses due to decline of business. The giant Carlsberg plans to close 29 European breweries in the next ten years....
Business tourism
Thesis - 4 pages - Business strategy
The tourism industry is divided based on various types of travel like leisure and business. Traveling for leisure and business constitute the majority of the tourism industry. The market for business tourism has grown nationally and internationally. The business travel market is a booming market,...
The social aspects of corporate restructuring in France
Thesis - 6 pages - Business strategy
The company has a special reference in social law. It is the framework within which the employment relationship operates. The activities of the staff, management and capital components constitute business. The purpose of this article is to study the effect of the changes of these components on...
An overview of the Geophysics National Company (Now a subsidiary of the Sonatrach Group)
Thesis - 6 pages - Business strategy
The Geophysics National Company is a 100% subsidiary of the oil company Sonatrach, with a capital of seven billion Algerian dinars, whose headquarters is located in Hassi Messaoud. In 2008, its turnover amounted to 17 billion DA. With a human resource base of over 5154 employees (annual...
Motorcycle industry: Ducati poised to conquer the world
Thesis - 5 pages - Business strategy
The global motorcycle market covers a varied range of machines like off-road cruisers, touring bikes and sports bikes. So far, Ducati has been a relatively small player, with a market share of only 6.7%. The company faces stiff international competition in its efforts to gain a larger market...
The true-false Porsche Volkswagen Takeover (2007)
Thesis - 6 pages - Business strategy
A takeover is the purchase of a company (target) by another company (the bidder or acquirer). The target of a takeover must either be a company (corporation) or a sole proprietorship. The purpose of a takeover bid is to take control of the company concerned and its heritage. An IPO is different...
Adidas women: The new trend in the sportswear industry
Thesis - 5 pages - Business strategy
Sports have become an important part in the lives of men mainly due to the modern changes in the sporting arena. To meet consumer needs, sporting brands offer a wide range of products in the sportswear market. Today, Adidas is one of the biggest brand in the sportswear industry. Found in 1948, it...
Auchan Group: An organizational study
Thesis - 5 pages - Business strategy
We chose to study the Auchan group, because we were interested to analyze the operation of a large French distribution group. Since the first store was opened in 1961, the group has become one of the top distribution groups in the world. The Auchan group belongs to the hypermarket industry and...
A brief study of the Virgin Group
Thesis - 4 pages - Business strategy
Virgin Group is led by a charismatic leader, Richard Branson who was described as an architect of the 20th century during a campaign organized by Apple. At the organizational level, Richard Branson is responsible for the accountability and managerial decision-making activities for the group's...
Environmental analysis of Dell Computer Corporation
Thesis - 5 pages - Business strategy
Established in the year 1984 by Michael Dell, Dell Computer Corporation created an innovative concept by placing the customer at the center of the business organization. In 1998, the company set up a direct sales model, which was implemented quickly and successfully in the computer industry....
Angelical ventures
Thesis - 5 pages - Business strategy
Venture capital is an alternative lending mechanism available to business conglomerates across the world. It is a viable option when bank credit is difficult to obtain because of the risk involved in the nature of the business or novelty in the concept of the business as a whole. The investors,...
Business options in Asia
Thesis - 6 pages - Business strategy
The growth of financial markets has led to the evolution of sophisticated and complex financial instruments. The complexity of these instruments continues to grow to meet the immediate needs of companies that look up to hedge against risks. These financial innovations, known as exotic options,...
A comparison of Richard Branson's Virgin Atlantic and the Australian Qantas
Thesis - 4 pages - Business strategy
Sir Richard Branson is often termed as an entrepreneur who has always over achieved. He was born on 18 July, 1950 and is the man behind pioneering the Virgin Group to what it is today. Richard Branson studied at Stowe School, where he started Student Magazine which was his first venture when he...
