Outsourcing: Why companies do it?
Thesis - 34 pages - Business strategy
According to Wikipedia, Knowledge process outsourcing (KPO) is a form of outsourcing, including legal process outsourcing. These are both high-value-added forms of business processing outsourcing (BPO). KPO firms provide domain-based processes and business expertise, rather than just process...
A closer look at transportation in India
Thesis - 25 pages - Business strategy
Transportation is the movement of products from one node in the distribution channel to another. By providing for the swift and uninterrupted flow of products back and forward through the distribution channel, transportation provides companies distinct markets on an equal footing. Transportation...
Starting a travel agency
Thesis - 2 pages - Business strategy
According to the Department of Commerce, The Indian Travel and Tourism Industry is the nation's 11th largest retail industry and will be number five by the year 2014. Revenues from travel have increased approximately 100% in the last decade with Indian travel agencies producing over $41.8...
Potter Brothers Ski Shops Inc
Thesis - 9 pages - Business strategy
Potter Brothers Ski & Snowboard Company has had a positive influence on skiers and snowboarders alike. The Potter Brothers have been providing affordable winter apparel supplies to their customers from all over the state of New York. Places such as Kingston to Middletown and statewide...
Corporations on Steroids: Business in 21st Century
Thesis - 6 pages - Business strategy
Corporations have become a centerpiece of American culture, however lately it seems as though these institutions have gained remarkable recognition, wealth, and most importantly, power. This power is often taken for granted and is turned into greed and corruption in the blink of an eye. In the...
Indian global corps - Strategies and global realities
Thesis - 4 pages - Business strategy
A powerful and fast paced transformation of the Indian society has begun. This change is driven by the corporate, small and medium enterprises and the common man alike. Usually competitiveness refers to characteristics that permit a firm to compete effectively with other firms due to low cost or...
Strategies for global competitiveness
Thesis - 6 pages - Business strategy
Successful companies develop strategies for doing business in emerging markets that are different from those they use at home and often find novel ways of implementing them, too. Once a company has identified the market space it wishes to target, it's time to look more specifically at how to...
Naming a brand: The importance of a name
Thesis - 10 pages - Business strategy
“What's in a name? A rose is a rose and would smell as sweet even if called by any other name” These famous words from Shakespeare's Juliet send us into raptures, but marketers and consumers would not respond to this reasoning favorably. Brands rule over the marketer and consumers'...
Retailer perception towards adhesive industry: Jubilant Organosys Ltd
Thesis - 8 pages - Business strategy
Adhesives are substance capable of sticking to surfaces of other substances and bonding them to one another. The term adhesive cement is sometimes used in place of adhesive, especially when referring to a synthetic adhesive. Animal glue, a gelatin made from hides, hooves, or bones, was probably...
Dealer network: A brief study
Thesis - 3 pages - Business strategy
Dealers are essential part of the industry. He helps the products by familiarizing the goods to the customers, by distributing and thereby creating demand. He is the kingpin in the business world of manufacturer and distributor. Today he is the sales man who is responsible for us to have more...
Overview of Coca-Cola
Thesis - 35 pages - Business strategy
It was a prohibition law, enacted in Atlanta in 1886, that persuaded physician and chemist Dr. John Stith Pemberton to rename and rewrite the formula for his popular nerve tonic, stimulant and headache remedy, "Pemberton's French Wine Coca," sold at that time by most, if not all, of the...
Wind-energy and TransAlta Wind
Thesis - 6 pages - Business strategy
Canada was one of the first countries to sign the Kyoto Protocol, on April 29, 1998. Formal ratification came more than four years later, on Dec. 17, 2002. But Canada's continued participation in Kyoto seemed certain to end with the election of a minority Conservative government in January of...
Strategic management with reference to BritCo Hotels
Thesis - 6 pages - Business strategy
Recent studies in the field of strategic management indicate that there is ? lack of knowledge on strategy implementation and therefore, the managers cannot achieve the set targets in order to implement ? strategic plan although they do have positive intention in order to execute the strategic...
The strategic alliance between Avebe and Noveon that failed to achieve its objectives
Thesis - 5 pages - Business strategy
Today organizations operate in a global environment that is characterized by changing economies of scale, technological superiority and instability. Thus it is very difficult for the companies to survive on their own and fulfil their global ambitions. Thus companies are increasingly turning to...
Allocation of resources in the market
Thesis - 5 pages - Business strategy
How does the free-market allocate its resources? This is a question that needs to be considered when choosing an economic theory to base a society on. The well-known neoclassical model is one that takes it direction from the laws of supply and demand, and is not one that accepts the notion of...
Operation management: Evaluation of manufacturing practices at IBM
Thesis - 5 pages - Business strategy
Just like many other manufacturers of (personal computers) PC, the International Business Machines (IBM) w not spared the difficult times that engulfed the PC market from the early 1990s to the late 1990s. Despite the significant growth of demand for PCs that was experienced during this...
How to do Business with the Czech Republic? The case of beer markets
Thesis - 25 pages - Business strategy
Within the framework of the course “International Trade and Business Challenges”, our professor Miss Chau asked us to analyze and to develop a strategy to enter a specific sector of one of the BRIC countries and the 8+2 new EU members. In this context, we decided to tackle the beer...
McDonald's commitment to their communities
Thesis - 7 pages - Business strategy
McDonald's has been for many decades the leading global food service retailer in the world. 30 000 restaurants have been implemented over 119 countries since the creation of the first restaurant in California sixty years ago. McDonald's employees serve about 50 million people per day over the...
Heineken premium light
Thesis - 10 pages - Business strategy
Dark, blond or red, there is beer for all tastes. Every year all over the world the beer market generates billions of Euros in turnover. There are six international players who are sharing this market. InBev is the result of the merger of the Belgian brewery "Interbrew" and the Brazilian brewery...
The sustainable development: An ethical and profitable strategy for companies?
Thesis - 4 pages - Business strategy
During the Johannesburg summit of 2002, the world of international business renewed its commitments towards the concept of sustainable development. Today, for most companies, durability has become necessary as a business strategy. In some companies, many researches are made to find the best...
Heinz case
Thesis - 5 pages - Business strategy
Heinz is one of the most profitable companies operating in the food processing industry. This essay will try to describe the industry and environment of this company. Then, we will see how the competitive advantage has been developed within this industry. By reading the Vision of the firm, we...
Strategy Analysis on the gambling industry with the example of MGM Mirage
Thesis - 64 pages - Business strategy
We selected the gambling industry as a group because we thought it would be interesting, challenging and because the industry has recently felt a new impulse with the internet. The gambling industry is not one of the most recent industries though, and to understand it fully we decided to analyse...
Business report: Nikon
Thesis - 7 pages - Business strategy
Advertising and co., our agency is pleased to present the business report of the advertising campaign we want to implement throughout this closing date April 2006-March 2007 for the camera Coolpix on behalf the Japanese company Nikon. After understanding the target consumers' motives and the...
How strategy and network changes are linked?
Thesis - 11 pages - Business strategy
This paper focuses on the relation between the network changes and the strategy of an organization. It also provides a description of the links between those two concepts. The network change is an essential part of the understanding of industrial network. Its importance is related to the fact...
Danone global strategy
Thesis - 11 pages - Business strategy
Danone is one of the world leaders in the food industry. The group focuses on three worldwide business lines: Fresh Diary Products, Beverages, and Biscuit & Cereal Products. Its turnover in 2005 was 13.02 billion Euros. We have chosen this group because Danone seems to be a very dynamic firm. In...
Airline companies strategy and Open Skies Agreement
Thesis - 7 pages - Business strategy
From Icarus to Airbus 380, the dream of the “flying man” seems to be universal. During the 20th century this dream was becoming real through the development of the plane and airline companies which manage it. The rising need to travel has obliged the authorities to regulate this market...
The tend offer on Marionnaud
Thesis - 5 pages - Business strategy
Bernard Marionnaud is a family company. It is the history of Marcel Frydman (73 years old) who decided 20 years ago to buy a perfume shop for his wife with only 100 000 Francs. But he realised after a while that he was very interested in this shop and desired to buy some others to make more...
Starbucks Corporation
Thesis - 15 pages - Business strategy
Starbucks Corporation is one of the world's fastest growing companies. Originally founded as a single store in Seattle, Washington in 1971, Starbucks now operates more than 15,000 coffee shops across the globe, with an average of 220 locations in each of the 50 U.S. states. Starbucks' goal is...
Microsoft's Pursuit of Yahoo!
Thesis - 3 pages - Business strategy
Founded by Harvard dropout Bill Gates in 1975, Microsoft began as a software program that allowed others to write programs. In 1980, the modern PC era, IMB chose Microsoft to develop its operating system. Gates purchased QDOS and renamed it the now famous Microsoft Disk Operating System (MS-DOS)....
Public Relations in the Nonprofit Sector
Thesis - 5 pages - Business strategy
Public relations is a growing field, not only in the United States, but around the world. Today more and more businesses and organizations are recognizing that the reputation, profitability, and success of a company depend largely on its relationship with the public. Public Relations employees...
