The sweet, melting moments of chocolate and the lingering taste in the tongue are sure to leave everyone lost in their flavor. The lip-smacking cocoa, milk and nuts that go into some of the world's most preferred brands of chocolate-Nestle and Cadbury-have melted many hearts. With their sweet taste of success, the world's leading chocolate giants-Cadbury and Nestle-often vie for the top slot. We now look into the companies, their growth over the years, consumption patterns, market shares, and the social responsibility shown by these multinational giants.
Tags: Nestle vs Cadbury, Nestle strategy analysis, Cadbury strategy analysis, Analysis of Nestle and Cadbury, Comparison of Cadbury and Nestle
[...] In fact, chocolates are categorized as among the top five recession-proof foodstuff categories. The other options include seafood, dry pasta, beer, and pasta sauce. As the markets opened up to more brands and cut throat competition, many brands have tried to eye the top slot. Though Cadbury's Dairy Milk chocolate bar, remained the best-seller in Australia and Britain for many years, thus dominating a whopping 42% of market share worldwide, the US has been the world's largest confectionery market consuming about 21% of the world's confectionery. [...]
[...] But the company should make use of its brand recognition and goodwill to target a wider consumer base. Cocoa production and social responsibility Cocoa consumption is directly linked to the production and consumption of chocolates. The Food and Agriculture Organization or FAO projects Europe to be the world's largest cocoa consuming country. It is expected to account for 40 per cent of global cocoa consumption in 2010.2 Currently, a directive issued in 2000 authorizes the use of a lesser expensive cocoa butter in Europe. [...]
[...] According to Rael Goodman, CEO of Carmit Candies Industries, that markets Cadbury's products in the country, the average Israeli eats up to two kilos of chocolate per year as compared to u to 15 kilos for a European. Israel has so far been a tough nut to crack because of poor marketing of the product. On the contrary, for Israelis who grew up in the UK, US or any other developed nation, the consumption has always been on the higher side. [...]
[...] Though not a quick fix solution for the challenging cocoa situation, it is an important step to improve the cocoa supply chain and lives of farmers by improving the quantity and quality of yields. The company has also promised to undertake farmer training by teaching more efficient methods. They also aim to support farmers and cooperatives by buying the cocoa beans from farms that use sustainable practices. The company also claims to address issues of child labor and poor access to healthcare and education by working in tandem with the International Cocoa Initiative and the World Cocoa Foundation. [...]
[...] As they have forayed into the yogurt segment with LC-1, they are trying to find a place in the health-conscious consumer as well. The product was extremely successful and was positioned in a way that differentiated itself from its competitors. Nestle has an excellent opportunity in the US for its health-based products because of increasing cases of obesity and other stress-related problems doing the rounds. A threat to Nestle is that there is intense competition in the United States yogurt market and this might cause some temporary harm. [...]
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