As the 21st century already approached, marketing has become more attractive at the company, state, national, international levels. In the early days, there was no difference between "selling" and" marketing". But today the difference between these two terms has been clearly made in the present dynamic world. Marketing is recognized as the most significant activity in our society. The importance of marketing function in business management has grown significantly during last two decades. This development has come about as a result of several factors such as technology, expanding world markets, changing international environment, increasing consumer sophistication, keen competition and growing size and complexities of modern business. Marketing is thus all around us, our daily existence, our entire economical life, and a wide range of marketing activities continuously affects our life styles. The marketing concepts holds the key to achieving organizational goals consists in determining the needs and wants to target markets and delivering the desire satisfaction its customers more effectively.
[...] With the aim to serve our customers in India with the latest products and technological excellence from the Mercedes-Benz stable, Daimler Chrysler entered the Indian market and set up Mercedes-Benz India Ltd. way back in 1994. In line with Daimler Chrysler's worldwide corporate philosophy, Mercedes-Benz India Limited was been re christened Daimler Chrysler India Private Ltd. Daimler Chrysler India is a 100% subsidiary of Daimler Chrysler group and one of the first auto joint ventures set up in India. It has a long-term commitment to the Indian market and has full support of its parent company for its future plans in India. [...]
[...] comprises of integrated system of business activities in order to plan, price, promote and distribute goods and services to meet the customer needs within the limits of society In marketing, marketing strategy plays an important role in various aspects of marketing. NEEDS, WANTS AND DEMAND: Marketing starts with human needs and wants. A need is a state of deprivation of some basic satisfaction. People require food, clothing, shelter, belongings, and esteem. Marketers do not create needs. Needs pre- exit marketers. [...]
[...] Undoubtedly, the firm which heralded the automobile revolution in India was Maruti Udyog Limited and its Japanese partner Suzuki which introduced the Maruthi800 in India in 1985 After a long period of deprivation, the Indian consumer had access to a modern car at a very attractive price. The original Maruti 800 was soon updated, and the new version became so successful that it captured 85% of the market, and was viewed as the car that established Maruti Udyog Limited as a titan in the domestic passenger car segment. [...]
[...] Our website provides a unique Mercedes- Benz car configuration, first of its kind amongst Indian car manufacturers, which makes it possible to virtually build, select the colors, upholstery and options and view the desired Mercedes car. We have also provided a pre- owned car search facility and the facility to book service appointments on our website and our customers can send their requests online to the nearest Mercedes-Benz dealer. Individualization: For Mercedes-Benz customers, who wish to give their Mercedes that extra personal touch, dealerships offer high-quality enhancements for individualization of Mercedes-Benz vehicles. [...]
[...] And the company has been a main contributor to the expansion of the luxury vehicle segment in the Indian market. In January 2000, the company introduced Mercedes-Benz E-Class(W 210) 'Top of the line' E 240 Petrol and E 220 CDI Diesel versions with a number of unique additional features. The company expanded the product range in September 2000 with the Mercedes- Benz S-Class, the S-320 L Petrol Automatic, which is the 'Mercedes-Benz among the Mercedes-Benzes'. The product offensive continued with the launch of the Mercedes-Benz C-Class in April 2001, which is a 'Technological Trailblazer' in its market segment, with both C-180 Petrol and C-200 CDI Diesel versions. [...]
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