The case time setting is the year 2007. Headquartered in Oak Brook, Illinois, McDonald's common stock is publicly-traded on the New York Stock Exchange under the ticker symbol MCD.
The mission statement: to be the world's best quick service restaurant (2). Being the best means providing outstanding quality, service, cleanliness and value, so that we make every customer (1) in every restaurant smile (5, 6). To achieve our mission we must be the best employer (9) for our people in each community (8) around the world (3), deliver excellence to our customers in each of our restaurants and achieve profitable growth by expanding the brand McDonald's through innovation and technology (4)."
[...] Internal Audit 5.1 Strengths 1. Globally recognized brand name Largest U.S. restaurant chain in international markets with approximately 17,000 stores in 120 countries Consumption of food away from home accounted for 48.5 percent of total expenditures on food Total assets of $29 billion in McDonald's serves nearly 54 million customers daily McDonald's beat out Starbucks, Burger King and Dunkin' Doughnuts in a coffee taste test according to the Consumer Report In 2006 McDonald's return nearly billion to shareholders through shares acquired and dividends paid McDonald's sells fast food in Disney's theme parks around the world as well as Ocean Park in Hong Kong In 2006, revenue and operating income reached a record high of $ 21.6 billion and $ 4.4 billion respectively McDonald's increased the company's dividends by 50 percent, raising the annual $ 0.67 per share to $ 1.00 per share totaling about $ 1.2 billion Weaknesses 1. [...]
[...] Competitive Profile Matrix McDonalds Burger King Wendy's Critical Success Weight Rating Weighte Rating Weighte Rating Weighted Factors d Score d Score Score Financial Position 4.4 External Factor Evaluation (EFE) Matrix Key External Factors Weight Rating Weighted Score Opportunities market. novelty where car ownership is growing rapidly. quick service sandwich chains program to attract health conscious consumers. of going bankrupt. shopping areas (i.e. malls, plazas). Threats rivals. service chains in China. percent. wide range of prices for selections. Association (NRA) average menu food being unhealthy. [...]
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