Brand image is the impression in the consumer's mind of the brand's total personality (real and imaginary qualities) and brand image is developed over a period of time through advertising campaigns with a consistent theme, and it is authenticated through the customer's direct experiences.
Consumers - may be everyday purchasers of goods and services or in the distribution chain of goods and services.
Brand image for a particular product is about bringing awareness to customers about it. A product can have one or more product images in the market in accordance to a customer segment. But it has been observed that among many only one or two succeed.
Explanation through example:
Famous brand like Mercedes-Benz has an image of a luxurious car which itself defines the standard of luxury.
[...] Usually a brand consists of name logotype and other elements peculiar to the company with different fonts n color scheme and a successful branding aims to achieve brand recognition in the market The brand image development is a real art and while developing a brand image good properties are very important for an example: A Disney brand is widely recognized by its variation in the script font and brand logotype is main part hence while designing this designer has to Follow a basic principle of color, space, consistency and clarity to symbolize the brand properly the product is designed in the two aspects such as the psychological n experimental, where as Psychological brand is commonly regarded as brand image design experimental aspect comprises with sum of all contacts with the brands. [...]
[...] Factors for brand image success An efficient and successful business should combine a brand image with an innovative style which plays a very vital role in the present scenario and also necessary to stay ahead in a competition but the individuals are not sufficient to make global brand successful few components are required they are as follows:- Brand experiences should not limit to the product or services which business provide to a customer every contact with the brand counts. A sense of innovation is a key to brand success but it should not be limited to the functioning benefit of a brand sets a various trends which likely to be seen in different and more popular. [...]
[...] This is especially true in the small business, where there may be thousands of companies with a same product compete for a customer's attention the easiest way to think of brand is an IMAGE which helped the audience to remember it easily. (Steven presar) This means that successful branding of a services and product is matter of creating an image that is positive, relevant and memorable. Developing image in a good way: What is important for customers is what they experience. Bad experiences are always resulting in bad image. Hence if company has a poor image, it has to take measures to improve it based on reality. a. Company unknown or not well known. Action: communication campaign. [...]
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