Chuck is a limited company based in Isère, which makes special beer: beer nuts, pine and blonde.
Chuck can export its products to Canada for two reasons:
a) The flagship of Chuck beer nuts is a product that is heavy and is best drunk in winter. Canada, being a cold country, matches the criteria perfectly.
b) Canada is an Anglo-Saxon nation. So we assumed that they will consume beer in large quantities as in the U.S. or Great Britain.
[...] Canada ranks seventh among the industrialized Western countries in terms of production of goods and services. Canadians rank second in terms of revenues. Economy Canada, a member of the G7, is one of the leading industrial economies of the world. Foreign investment, especially capital from the United States, has largely contributed to shape the Canadian economy. The Canadian economy showed signs of weakening in mid 2003. GDP growth was weaker than expected; unemployment was on the rise again for three months and external demand decreased. [...]
[...] Majority of consumers use containers in the bottle, but the beer cans are gaining ground. Competitors The competitors are mostly Canadian brewers. Two large companies dominate, followed by micro-breweries: MOLSON is a number one brewer in Canada. It had sales of 1.3 billion in 2002. It employs 3,300 employees and has 5 breweries. Its market share is 45%. LABATT brewery. It was bought by Interbrew in 1995. It is the second brewery in the world. It employs 3,800 people and has eight breweries. [...]
[...] Customs duties and excise Chuck beer is a malt beer that has an alcohol content of for beer nuts for the fair and for the fir. The excise duty on the export will be $ 27.985 CAD Canadian) per hectoliter. Hence the duties made from malt beer in Canada, will be void. Standards: Composition, labeling, packaging According to section B02-130du title II, which is a regulation on food and drugs, it is mandatory to define the common names used in terms of the alcohol content in beer. [...]
[...] Conclusion In this study, we realized that the export of Chuck products in Canada seems sensible and probably profitable. Indeed we noted that Canadians consume beer in large quantities and they like the products imported. We also believe that the originality of the beer nuts will appeal to the Canadian consumers. In addition, Canada is from a French culture and hence its people consume more products from France. We also know that standards and taxes are not very stringent which will [...]
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