Expansion and innovations strategies of Coca-Cola Company

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Expansion and innovations strategies of Coca-Cola Company

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Abstract

Andy Denton was a very determined person towards his business. He has exhibited his sense of commitment to his business by giving his 100% to it and not opting for a normal routine life which would have given him monthly salary and pension. This is the way he considers his life to be ad has been successful. Andy is aware of in and out of his business. He has explored into supplying fitting tyres and also desires to use his knowledge on motor sporting to develop his business. ADM is a car garage business company run by a sole trader Mr. Andy Denton. This company is developing further and has moved on in setting up a new Tyre supply business. There are currently, however, only 3 employees of which one is part-timer and other apprentice. Andy's proposal for a new business with motor sporting industry would mean investment of more cash in order to develop this venture. For this to succeed, ADM must focus into benchmarking with their competitors, locally.

Entrepreneurial personality traits
1. Andy Denton's attributes
Innovation strategy for the company
Expansion of the operation: An innovative strategy
Coca-Cola
Resource audit
SWOT analysis
Porter generic strategy
1. Market penetration
2. Product development
3. Marketing development
4. Diversification
Future strategies
References

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[...] Some of the other factors that affect the company are inflation rate and increasing cost for transportation and raw material procurement. Presently the company is in mature stage in the industry life cycle. As a result of change in the life style of the people and the increased awareness that has been created regarding the heath consciousness coke is facing a sale down in many parts of the developed countries. Though it is a symbol of the youth, the company faces problems due to the demand for varieties by the customers. [...]

[...] They have also some of the top celebrities as brand ambassador in each field thus they influence mostly the teenagers and youth persons in the market FUTURE STRATEGIES: The company can enter in to nourishing drink manufacturing for the children. This market is still left un captured for them in market. They can enter in to coffee and tea sectors which is a strong sector in the East. They can change their marketing strategy and focus in to creating a greener and healthier perception among the customers in future. [...]

[...] EXPANSION OF THE OPERATION( AN INNOVATIVE STRATEGY: INFILTRATING INTO THE MARKET AS LIMITED COMPANY: ADM is a company run by a sole trader, which is looking to expand its business further is various fields. Andy Denton, being a self dependent individual is happy to manage all the burdens and responsibilities on his own. However, he should realize that this might affect him in course of expansion of his business. He could think of alternative like getting into the market as a limited company. [...]

[...] Market Penetration Product Development Withdrawal / Downsizing Introduction of Non-Complementary Products Sale of Columbia New Brands - Vault Soda, Enviga tea, Caribou pictures in 1989 Coffee e.t.c Withdrawal of products ( New Brand Developments New coke, Vault Zero, Coke original, Tab Energy, Black Coke, Black Cherry Vanilla Tab Clear, Splendor Diet Coke e.t.c coke etc ) Market Penetration Re-introduction of original Coke Market Development Diversification Marketing Strategy Related Vertical Forward Integration Sponsors, Television Acquisition of Bottling Plant adds, My coke Rewards, Related Lateral Forward Integration Customer loyalty rewards Acquisition of Local Competitors(Inca-cola in International Markets Peru, hums-up in India) North America, North Merging with local competitors Asia, Eurasia, Middle Unrelated Lateral Forward Integration etc Acquisition of Columbia Pictures in1982 continents, More than 200 Countries ) 8.1 Market Penetration: They were careful in acquiring the competitors and in entering in to new markets. [...]

[...] They have also entered in to the juice segment, drinks and tea segment from 2003 which shows that they are expanding the market and exploring new segments to grow in the competitive industry 2004-2007: The main priorities of the company are to strengthen the relationship with their suppliers. The company has their own bottling units all over the globe and also they outsource the bottling to other bottling plants considering the production cost of the product. They started to treat their suppliers like share holders from late 2000 by providing them with shares in the profit and company assets. [...]

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