Growing concern about health issues. Increasing acceptance of low alcohol drinking. Some people will drink less beer. There will be an increase in the drinking of more wine than beer. This means that there will be a change in taste and in drinking habits. Some people will change from Ale to Lager while others from beer to wine.
[...] Political: The highest brewing countries are Germany, UK, Spain, France and Italy. There is a free trade with other non EU member countries which is why there is a harmonisation of excise duty. There is strong government stability in these countries with EU regulations on production, importation and exportation. There is also a new reduction strategy in the drinking of alcohol imposed by the government that include: a. Alcohol education for young children b. The provision of housing related supports for people those suffer from alcohol abuse. [...]
[...] Beer consumers are always happy to accept both the mega-brands and niche products: for instant, real ales with a strong European heritage. c. There are always opportunities to buy surplus premium brands from multi-nationals that are focused on global flagship brands. d. There is an opportunity for large supermarkets in stocking more unusual beer brands, as well as other market leaders in bulk packages. e. The leisure industry is still open for the development of interesting bars Instead of old fashioned public houses. [...]
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