This is an overall study of the organization of American Express Bank Ltd. where it's working environment and various policies and practice are studied. The methodology used was conducting personal interview with all the functional manager departmental head and sales executives. Collect the various data required to the study. Manuals and reports of the company constituted the source of secondary data. Without a sound and effective banking system in India it cannot have a healthy economy. The banking system of India should not only be hassle free but it should be able to meet new challenges posed by the technology and any other external and internal factors. For the past three decades India's banking system has several outstanding achievements to its credit. The most striking is its extensive reach. It is no longer confined to only metropolitans or cosmopolitans in India. In fact, Indian banking system has reached even to the remote corners of the country. This is one of the main reasons of India's growth process.The government's regular policy for Indian bank since 1969 has paid rich dividends with the nationalization of 14 major private banks of India. Not long ago, an account holder had to wait for hours at the bank counters for getting a draft or for withdrawing his own money. Today, he has a choice. Gone are days when the most efficient bank transferred money from one branch to other in two days. Now it is simple as instant messaging or dial a pizza. Money have become the order of the day.
[...] To promote confidence and commitment among the staff members, to address the expectations of the customers efficiently and handle technology banking with ease OBJECTIVES Customer privacy Customer confidentiality Security of customer data Customer satisfaction Providing high quality services & products PEOPLE BEHIND AMEX American Express was founded in 1850 by Henry Wells, William Fargo, and John Butterfield as an express business. In 1882, American Express launched its money order business to compete with the US Post Office's money orders. This product quickly spread to Europe where no such financial product existed. [...]
[...] COMPETITORS OF AMERICAN EXPRESS BANK Top Performing Public Sector Banks 1 Andhra Bank 2 State Bank of Mysore 3 Allahabad Bank 4 Vijaya Bank 5 Punjab National Bank Top Performing Private Sector Banks 1 HDFC Bank 2 UTI Bank 3 ICICI Bank 4 Kotak Mahindra Bank 5 Centurion Bank of Punjab Top Performing Foreign Banks 1 Citibank 2 Standard Chartered PLC 3 HSBC Bank 4 ABN AMRO Bank CUSTOMER CARE Customer Care, which is called Service Delivery Network you will become familiar with our diverse customer base, their needs and expectations, and the industry-best products and services we provide. [...]
[...] Blomquist, a 35-year veteran of American Express Bank, was appointed managing director and head of the Financial Institutions Group in 1995. He had been managing director and regional executive in charge of Europe, Middle East, and Africa, from 1990-1995. Prior to that, he held wide-ranging senior management roles in Switzerland, Asia, and the Middle East. Sergio Masvidal was appointed managing director and Head of the Global Private Bank, based in Miami, Florida, in 2000. He joined AEB in 1987 as general manager of American Express Bank International, the private banking arm of AEB. [...]
[...] of respondents Percentage ANALYSIS This research was made on customer satisfaction of American Express bank. The Amex is one of those banks who serve its customers in the best way and also give due consideration to its customer service. Maximum clients who have their Corporate Accounts or individual Account with Amex are satisfied with its services. Amex provides all the modern services to its customer. But there are also few customers who are not satisfied or expect more services from the bank. [...]
[...] Work in this area; focus on developing strategies and solutions for delivering an enhanced customer experience to all American Express card members. It analyze business systems, investigate emerging technologies, and make effective recommendations that will help bring new products to the market faster, exceed business partner expectations, validate investment decisions, and sustain a flexible global organization. SWOT ANALYSIS STRENGTHS Liberal economic system. Sound bank managements. Improved risk management. Diversity in bank funding activities. High systemic liquidity. Safety of depositors' funds comes in priority. [...]
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