Customer loyalty: An axis of development of direct marketing

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Customer loyalty: An axis of development of direct marketing

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Abstract

Customer loyalty- new development opportunity for direct marketing:
At the outset, it would be good to define or analyze at least two keywords of this concept.

On one hand we have direct marketing, which is a technique of communication and sales with the aim of broadcasting a personalized message to target individuals or businesses in order to achieve an immediate and measurable objective.

On the other hand is customer loyalty, which represents the set of techniques, used to establish a continuous communication process with the customers.

The issues
Customer loyalty: The axis of development for direct marketing trends today
1. Definition of loyalty marketing
Loyalty building techniques
1. Gift programs
2. The virtual loyalty cards
3. The mailing lists
4. On-line loyalty
5. Customization and personalization
New trends in customer loyalty
Concrete examples of brands using the customer loyalty
The cash back in the times

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[...] That is why this part will look at new techniques for understanding loyalty trends of the future, as an essential step in enabling companies to tailor marketing strategies. For a business, having a good strategy for keeping customers is more important than finding new ones. Customer loyalty is an expensive area for most companies, which is why firms tend to reduce their spending on it. To retain customers, companies tend to use more and more Internet because it is a medium that is growing fast. [...]

[...] The laptop has is also an integral part of the French (by 2009, nearly 97% of French people owned a telephone, thus providing a real potential for mobile marketing and customer loyalty). This explains why companies increasingly interested in this new technology which mutates every day. To retain customers, companies may use SMS as an informative tool. Thus Orange regularly sends SMS to its customers urging them to respond to questionnaires or to offer promotions on packages. In addition, the mobile phone, I-phone or Black Berry poses competition to loyalty cards and credit cards because the creators have created prototypes of phones that have the ability to replace the blue card. [...]

[...] Concrete examples of brands using the customer loyalty Intermarche supermarket chain, which launched its loyalty program in 2002, has chosen the path to monetization. For example Euros spent in malls or Intermarche Ecomarché of France adds 10 cents on the consumer's account. Each month the client receives a "Livret Advantage Card" in which products are presented that allow him to earn more money. Similarly, purchases made on Thursday bring about a doubling of the aggregate. "Loyalty programs have a significant impact on our business. [...]

[...] development for direct marketing trends today Definition of loyalty marketing: Loyalty marketing is a Marketing approach which seeks to foster customer loyalty. Loyalty is to seek a state of fidelity desired. Loyalty is a global phenomenon which involves many actions and requires the establishment of multiple devices. It is not limited to establishing a loyalty program in the narrow sense of the term. A successful approach to loyalty building should strongly impact the profitability of most businesses. Today, customer loyalty is based on two important criteria. [...]

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