Blu-Ray disc from Sony

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Blu-Ray disc from Sony

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Abstract

Today, the field of High Tech continues to multiply. New technologies are emerging regularly, and are the result of years of research. However, only three major innovations have influenced the minds in ten years: the flat screen, MP3, and finally the GPS. The Blu-ray Disc from Sony, or BD, enters a ring opened by the DVD and CD. It is likely that Sony will drive the last incremental innovation of this cycle. That is why observers have long feared that Blu-ray Disc has the uphill struggle: the market already has an installed base, and innovation has been regarded as too incremental to get people to change their equipment.

Introduction
Issue of War HD DVD / BD: Impose a standard
1. Foreign HD DVD / BD
2. Imposing a standard
The Blu-ray Disc Association (BDA): The game of alliance used by Sony to place itself as a leader
1. Presentation
2. Objectives of an alliance type endogamous
Limitations and alternative
1. Limitations
2. Alternative
Conclusion

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Extract

[...] The Toshiba HD DVD and Blu-ray Disc from Sony are both the result of extensive research and heavy investment. One of the two formats might be necessary and then followed a fierce struggle to impose one or the other format. Both companies have chosen to form each other an alliance in order to crush his rival as soon as millions were at stake and they had in view the three main types of customers: end users, the license buyers (i.e. [...]

[...] Part II: The Blu-ray Disc Association The game of alliance used by Sony to place itself as a leader 1. Presentation The association was created initially to develop the Blu-ray in 2002. In 2004 it was renamed Blu-ray Disc Association in order to affirm its willingness to be open to new members. It now had a mission "to promote the Blu-ray, to provide useful information to companies that decide to join the association and decide on major policy directions that the discs will".3 However, the association has nothing to do with open innovation: There is no exchange or sharing licenses. [...]

[...] Achieving critical mass in the establishment of a standard is an important prerequisite. It must be seen as a key player in the market to give a share of consumer confidence and secondly, encourage other companies to support the project. From there it follows a circle that could be described as virtuous: the higher the number of member the more the firms' increases, the Blu-ray Disc spreads, the greater the association enjoys a significant reputation. So reassured, many fans have rallied to the association. [...]

[...] This reluctance had slowed the adoption of the format, and had overcome these barriers to impose the Blu-ray Disc as a reference and as a stable model. Pai-Ling Yin, assistant professor of strategy at MIT's Sloan School of Management, said that both were losers in this battle The exploration phase had been long and costly, and profitability of this investment would require a long phase operation. It was impossible in technical terms to do better than the BD in the drive industry. [...]

[...] But Sony also found them: it was able to reach the critical mass to penetrate the market, and secondly, it benefits from the expertise of companies competing as usual. This transfer of knowledge is beneficial for everyone and for the economy in general. Part III: Limitations and Alternative 1. Limitations The alliance tied by Sony is a major problem, from its very nature. States in the war against the HD DVD competitors must now compete amongst themselves to distribute their own products, such as Blu-ray players. [...]

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