Basic concepts involved in planning the set up of a hotel

Shaharu B.

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Basic concepts involved in planning the set up of a hotel

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Abstract

Till the downfall of the Roman Empire, i.e., about 500 A.D., the inns and taverns were well developed. The churches, monasteries, cathedrals and temples made suitable arrangements for devout traveling taken by the pilgrims. But, the downfall of the Roman Empire created problems, and for several hundred years, the traveler's inns were lost to civilization. Inn keeping could not flourish as travel was infrequent and trade largely at a stand still. The crusades in Europe, which started in 1095 A.D., lasted for two hundred years. This provided elbowroom for laying the foundation of a social revolution resulting in the emergence of a new class, i.e., middle class. The import of Renaissance was initially visible in Italy and gradually in several countries of Europe. Inn keeping thus became a remunerative business. The first tavern was opened in U.S.A. in 1963, and hotels developed from the taverns.

Significant development in transportation facilities, inventions and innovations in the field of communication, laying of strong foundation for intense industrialization and urbanization and further development of tourism as an industry paved ways for the development of hotels and motels. Besides, the growing significance of foreign trade, internationalization of culture and civilization and the need for setting the foreign exchange balance became instrumental in the organized development of classified and unclassified hotels.

Introduction
1. Origin of hotel industry
2. Hotel: The concept
Tourism
Tourists
1. Type of tourist
2. Tourism infrastructure
3. Components of tourism
Types of accomodation
Role of hotel in tourism
High spending category of tourists
Importance of hotel industry
Characteristics of a hotel
Operational definition of the concept
1. Hotel
2. Working capital
3. Break even analysis
4. Break even point
5. Cash flow statement
6. Return on investments
Demand analysis
1. Average business clientele
2. Average holiday clientele
3. Average clientele
4. Average occupancy
5. Break even point
Planning of the proposed hotel
Details of the hotel
1. Front office
2. Lobby
3. Restaurant
4. Other features
Types of rooms
1. Single rooms
2. Double room
3. Suite room
Market mix
1. Place
2. Product
3. Restaurants
4. Facilities
5. Price
6. Promotions
Personal selling
1. Shot gun approach
2. Riffle approach
Target market
Demand analysis
Facilities

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[...] In the community, hotel has been regarded as a place for eating and accommodation of guest since long time. Following is a brief summary of the specific traits of the hotel business, which are unique compared to any other business. There are number of businesses being operated simultaneously in one hotel and that too under one roof. There is a direct contact with different types of persons having different nature, nationality, social strata and different types of political affiliation and different types of tastes; the co-operative and the difficult come and stay at the hotel. [...]

[...] The tracks for land, sea and air transport naturally exercised much influence on the design, size, facilities and the growth of the forms of transportation, which are: Land Transport it consists of Road and Rail transport Air transport Water transport ROLE OF HOTEL IN TOURISM When tourists arrive at their destination, they need a place to stay and place where they get food and shelter; because of this reason the hotel has been launched so that they can fulfill both their needs, i.e., boarding and lodging. [...]

[...] Justification by the industry for the strong promotion of tourism in the under developed third world countries is that it will bring in much needed overseas currency; in promoting the under developed countries to prospective tourists, the emphasis of tourism industry is to offer the exotic and romantic aspects of travel to a world destination; the opportunity to discover a land of paradise. Travel itself is not new. In the earliest times it was an integral part of the daily life of the nomad communities as they roamed the land in search of food and water that sustained them. [...]

[...] PLANNING OF THE PROPOSED HOTEL TOTAL NUMBER OF ROOMS - 50 Single Room - 15 Double Rooms - 30 * Suite - 5 TARIFF OF THE ROOMS Single - 2500 Double - 3000 * Suite - 4000 DETAILS ABOUT THE HOTEL FRONT OFFICE: Front office is normally the first point of contact with a guest. Appearance of the front office will be very attractive. Travel desk will be placed near the front office counter. LOBBY: The proposed hotel will have a lobby. [...]

[...] TWIN ROOMS ARE ALSO AVAILABLE MARKET MIX The new hotel project is feasible as per the demand analysis and it should adopt the right marketing strategy in order to capture a good market share of the hospitality products. The formula for marketing strategy concept says that for successful marketing it is necessary to look into the following four elements: 1. Place 2. Product 3. Price 4. Promotion Marketing mix is an important tool used by the marketing manager, the designer of the process of marketing in an organization. [...]

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