Apple Inc is famous for launching fast selling products. We have to see if Apple is really on the right track or if they will be seeing the trough of a business cycle sooner than later. First we will go over the Apple Inc Business functions, then we will look at where they are now, finally we will look at the future of Apple Inc.
Apple has made its mark in major two industries that is personnel computers and Consumer Electronics. They have just released the Apple iPhone, but it's unclear whether this is still a part of a consumer electronic. The Apple Inc company is the only one that manufactures entire personal computer offer. They have recently upgraded all their most popular items in the computer industry and changed their computer specifications. This upgrade has made Apple computers one of the most effective in the market. Apple Inc is also in the consumer electronic industry because they provide the top selling and top of the line portable digital music playing devices. Their product is known as the Apple iPod and is now a household name.
[...] For years they have been offering their computers to schools for years and have grown a large following just from the children that are familiar with Apple and comfortable with Apple interface. This also allows Apple to watch market trends since their market is also people between 20 and 30 years old. The young children will be the future so Apple simply watches what they are interested in. Their final bit of distribution comes from other warehouse companies or help desk companies that need the Apple parts and products to fix peoples' computers. [...]
[...] One thing that they do have which most electronic companies don't is such a large R&D expenditure so, Apple has the best chance to pull even further ahead of competition. There are many strategies here. Conclusion In conclusion we have seen that Apple is not an industry leader because their differentiation keeps people from investing in them. They do not want to get stuck with a bunch of hardware that isn't compatible with anything. However, once the leap is made, most people find that they will not willingly go back to PCs. [...]
[...] The 10K report mentions a “digital lifestyle” which is a metaphor for the way the consumer behavior surrounding computers and consumer electronics are becoming more entwined and a part of the way people carry out their day to day activities. Apple wants computers and consumer electronic to be as useful and familiar to people as pencils or clothing. Apple is currently doing quite well. Their stock price has risen 15 times where it was at in January 2003 (Yahoo Finance). [...]
[...] For instance, over the past 4 years Apple has been developing a set of software that just comes with the computers. The software is almost op of the line for artists, musicians, or just anybody looking to make a movie or something. The set of software is called iLife. Another very important thing to think about is their making the Apple Macintosh more accessible by integrating PC's most popular software, the Microsoft package. The software will have a limited set of uses, but they are all self explanatory enough for consumers, but most of all it will be marketed specifically for its superior abilities over other products. [...]
[...] Some of the machines will have more memory etc. In either case, Mac machines will not completely mature because Apple will always release an upgrade or a new machine. One thing that has been established is that Apple releases a few versions of one great computer and then offers new software that easily integrates with the other software. Well, Apple has a lot of software that only within the last 4 or so years began to integrate with PC things as well as hardware. [...]
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