The automobile revolutionary era in India started with the commencement of foreign collaborated establishments like Maruti Suzuki, Daewoo, Ford, Opel, Hyundai, etc. the old concept of Fiat and Ambassador which prevailed in India for about half a century is now virtually wiped off. The revolution of automobile industry backed by the liberalized banking system of loans made the common man opt for a luxurious mode of transportation
Way back in the early eighties, the Indian automobile scene was vastly different from what it is today. It was the pre-liberalization era and very few Indian consumers could even dream of owing a car. The few who did could only choose from one or two automobile manufacturers with a limited range. Maruti Suzuki was formed with the signing of a joint venture agreement between the Government of India and Suzuki Motor Corporation in October, 1982. (Suzuki acquired majority stake and management control in the company in May 2002). Maruti Udyog Limited (MUL) was established in Feb 1981 through an Act of Parliament, to meet the growing demand of a personal mode of transport caused by the lack of an efficient public transport system. Suzuki Motor Company was chosen from seven prospective partners worldwide.
[...] Till 1995 luxury attitude was not started in the Indian Car Industry and it was limited to Hindustan Motors Contessa and further more extended to Maruti 1000. Maruti 1000 was the failure due to it's under power engine. In 1996 CIELO was first introduced in the Indian Auto Market. Cielo had a good start and well accepted as the Indian Consumer Status Symbol and became a hot buy. The luxury segment got its final shape when Japanese Honda agents entered in 1998 with the 400 crores project in Greater Noida i.e. [...]
[...] Suzuki, incidentally, plans to continue production of an upgraded version of the 800 cc car that it currently produces as its plants in Japan, and introduce the model in MUL for sourcing exports to various global markets out of India. As far as the Indian market is concerned today the 800 cc car, for which there has been a waiting list right from the time it came into the market in 1984, is readily available within seven to eight weeks of making payment. [...]
[...] But Maruti Suzuki continues to be India's No.1 car manufacturer, offering the widest range of cars in the country. With superior models, the latest technology and a better and more responsive customer service than any other car manufacturer in the country. But this is just the beginning. Because, they at Maruti Suzuki, have always believed that their achievements are a launching pad to help us reach greater heights in the future. Their vision, in other words, is to own tomorrow. [...]
[...] VENDOR'S FAMILY- AN EVOLVING PARTNERSHIP From the very beginning, Maruti Suzuki has worked in close association with its vendor partners in the areas of technology, quality and cost. In return, the vendors have made substantial investments that have helped Maruti Suzuki localize its models and extend benefits to their customers. Today their vendor base includes about 350 vendors and 12 joint venture companies in hi-tech areas. GEARING UP FOR TOMORROW'S CUSTOMER In the future, information technology will drive the automotive business. [...]
[...] Maruti has found it impossible to penetrate the taxi market, with a handful of Omni vans running in this capacity. PAL has a stranglehold on the taxi market in Bombay and Western India, while HM is strong in the eastern parts of the country. PAL has even dieselized some of its Padminis, so that taxi operations ca be much more economical. What are the industry's future prospects? Demand projections envisage a nine per cent increase in the demand for passenger cars, but one wonders whether this demand can be met. [...]
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