The penetration of Hutch (now Vodafone) in the Indian mobile market and research on the users

Shaharu B.

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The penetration of Hutch (now Vodafone) in the Indian mobile market and research on the users

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Abstract

Hutchison Essar is a part of the internationally acclaimed Hutchison Whampoa group, a diversified, multinational conglomerate with its origins dating back to 1828 in Hong Kong.

The parent company, Hutchison Whampoa Limited, is a part of the Li Ka-Shing group of companies. It is one of the largest companies listed on the Hong Kong stock exchange. The Group operates five core businesses in 41 countries and employs around 1, 50,000 people worldwide. It is one of the most profitable businesses in Asia. Hutchison Telecommunications is a wholly owned subsidiary of Hutchison Whampoa Limited. It operates a wide range of integrated telecommunications services in over 17 countries. It was formed in 1985 to run a cellular network in Hong Kong and now has become a formidable force in mobile communications. It has business interests in fixed line services, internet services, fiber optics, mobile telephony (voice and data), trunked mobile radio and radio broadcasting. But its main interest internationally is in providing mobile telephony. Hutchison established its presence in India way back in 1994 by acquiring the cellular license for Mumbai. It launched cellular service in the city of Mumbai on a GSM 900 network under the brand name Max Touch in the year 1995. It became synonymous with being the first ‘service brand' in telecom by making innovations both in customer service and technology. In early 2000, Orange was launched in Mumbai. In 2000, Hutchison did a joint venture with Essar to expand its presence in the country.

Introduction
Group structure of Hutchison Whampoa Limited
1. Hutchison telecommunications
2. Hutchison Essar in India
Organisation structure
1. Territorial circles
Functional departments
1. Human resource
2. Planning
3. Operations
4. Communication
5. Finance
Analysis and interpretation of data
Findings
Various parameters
Suggestions for Hutch to improve its service
Conclusion

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[...] HUTCH has a good distribution channel system, which plays a very important role in order to penetrate the market and know the pulse of the subscribers. Rating based on Availability of Sim and Recharge cards. Profile of Respondents Based on Roaming Facility. PARAMETERS NO. OF PERCENTAGE RESPONDENTS Source: primary data The weights are assigned to the parameters in order to calculate the overall average rating of all the respondents as follows PARAMETERS Weight Excellent 5 Good 4 Fair 3 Poor 2 Very Poor 1 PARAMETERS NO. [...]

[...] The network coverage of hutch is not effective, as it provides the service on 900 MHz MHz, GPRS and EDGE. Various Parameters Tariffs 24% of the subscribers were extremely satisfied with the tariffs. 54% of the subscribers were satisfied with the tariffs. 16% of the subscribers were not fully satisfied with the tariffs. of the subscribers were dissatisfied with the tariffs. Network 32% of the subscribers were satisfied with the network coverage. 28% of the subscribers were fairly satisfied with the network coverage. [...]

[...] Analysis and interpretation of data Profile of the respondents of potential Hutch subscribers Profile of Respondents Based on Gender. GENDER NO. OF RESPONDENTS PERCENTAGE Source: primary data Inference: 90% of the respondents are ‘Male' and the rest 10% are ‘Females'. Interpretation: Majority of the respondents are males as more males are having mobiles. Profile based on Gender Profile of Respondents Based on Age Group. AGE GROUP NO. OF RESPONDENTS PERCENTAGE Source: primary data Inference: 76% of the respondents are of age group '20-25 years'. [...]

[...] Interpretation: Majority of the respondents are students these include students from out of state and hence Roaming facility is utilized more in Value Added Services. Profile of Respondents Based on Value Added Services. Profile of Respondents Based on Grace Period. GRACE PERIOD NO. OF PERCENTAGE RESPONDENTS SOURCE: PRIMARY DATA Inference: 60% of the respondents recharge before the date of validity. 20% of the respondents recharge 5 days before the date of validity. 10% of the respondents were holding post paid connections. [...]

[...] OF RESPONDENTS Airtel - Hutch 7 Spice - Hutch 1 Reliance- Hutch 2 Indicom - Hutch 1 Total 11 Source: primary data Inference: 11(22%) of the respondents switched brands, the above table depicts that 7 out of 11 respondents switched from Airtel to Hutch from in Reliance and 1 from Spice and Indicom. Interpretation: There is a cutthroat competition between HUTCH and AIRTEL. When compared, HUTCH has gained a lot by its price reduction strategy than AIRTEL TYPE OF SERVICE USING BY RESPONDENTS INTENDED SERVICE NO. [...]

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