From Eurodisney to Disneyland Resort Paris

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From Eurodisney to Disneyland Resort Paris

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Abstract

Walt Disney is a famous world with lots of imagination and lots of dreams. Everybody knows Mickey, and Snow White. Every child can tell the history of Peter Pan or of the Sleeping Beauty. Some of these famous tales were created by Walter Elias Disney the creator of Mickey. The same person had the idea to create a big park, park where everybody could discover the fantastic world of tales, the world of childhood, of dreams. Disneyland Paris is not only for family and children, but also a destination which allows all kinds of people, old or young, to recharge one's batteries far from the real world. But the creation of Disneyland Paris, before its success, had posed some problems because of a bad choice of marketing. After a presentation of the creator of Disney and a presentation of the different Disney Parks, we will accost the ender park Disneyland Paris and its services.

Introduction
The creator of Mickey: Walter Elias Disney
1. Disney merchandising
2. Birth of Disneyland
History of Disney parks
1. In the beginning
2. The success of Disneyland
3. Timeline
Disneyland resort Paris
1. Main Street U.S.A.
2. Discoveryland
3. Frontierland
4. Adventureland
5. Fantasyland
6. The Walt Disney Studio
7. Attractions of Golf Disneyland
Disneyland customer services
1. Disneyland's Hotels
2. Restaurants
3. Shops
4. Services
Crisis
1. Factors of the poor performance
2. The role of ethnocentrism in the story of EuroDisney's launch
3. The assessment of the cross-cultural marketing skills of Disney
4. The role of Tokyo Disneyland
Conclusion
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[...] Disneyland Resort Paris has plans to expand over the next few years with addition of several new rides: Buzz Lightyear Laser Blast opened at Disneyland Park in April 2006; a new land, Toon Studios, will open at Walt Disney Studios Park in 2007; and finally The Twilight Zone Tower of Terror will open at Walt Disney Studios Park in late 2007 / early 2008. These new rides are in addition to The Legend Of The Lion King Show that began in 2004 and Space Mountain: Mission a 2005 re-theming of the popular roller coaster. [...]

[...] This different factors were foreseeable and controllable by either EuroDisney in different degree: Legend degrees: NC not controllable LC less controllable MC more controllable FACTORS/DEGREE NC LC MC High prices of hotel rooms X Cheaper trip to Orlando, Florida, than to Paris X Hostility of French people and country X GulfWar and other competition X Mistaken assumptions about European traditions and X vacation costumes A lot of problems and mistakes in the management X Climate X A simple board can help us to explain that the most part of the factors, which contributed to the initial poor performance of the park, were more controllable and foreseeable by both EuroDisney and the parent company, Disney. [...]

[...] Moreover in Disneyland Resort Paris are available other services. Davy Crockett's Adventure ”Have more fun than Robin Marina del Rey(Disney Village) Throughout the Seasons, numerous water activities will be offered. Arcade (Disney Village) High-tech plays palaces. There is electronic game. Cinema A 15 Gaumont Cinema screens using the latest film technology. Show(Disney Village) An unique show : THE WILD WEST SHOW Discotheque Hurricanes is the Village's 100,000 volts switched-on club Tennis Courts (Disney's Hotel New York & Disney's Davy Crockett Ranch) ”Play tennis to make your sporting experience a swinging good Free Concerts From Rock to Country via the blues and groove, famous artists can be seen regularly on the various stages. [...]

[...] Rendez Vous des Stars Restaurant (Walt Disney Studios Park) European and international buffet cuisine Shops Disneyland Resort Paris has many shops situates in deferent's part of the complex to propose to clients Disney's merchandising. The most famous are : Disney & Co. (Disneyland Park, Main Street, U.S.A.) Disney character toys, clothing, gifts and bath time accessories. Emporium (Disneyland Park, Main Street, U.S.A.) This turn-of-the-century department store is the biggest shop in the Disneyland Park. All kinds of souvenirs here, as well as a wide range of toys and clothing. [...]

[...] For the same reason, in addition to propose a very big choice of attraction, Disneyland Paris proposes a wide choice range of services. The complex has 14 hotels of all style and more or less for of the parks: III. Disneyland customer services 1 Disneyland's Hotels Disneyland Hotel: An example of Victorian architecture with pink turrets, wide bay windows and refined luxury. Disney's Hotel New York: Inspired by an era of immigrants and millionaires and with coloured skyscrapers, Disney's Newport Bay Club: At this seaside resort the hotel has an atmosphere of an elegant marina. [...]

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