Internet is fast emerging as a powerful medium of advertising in the new millennium. With the number of Internet users increasing manifold, the new medium is viewed as the advertiser's dream. The Internet is the fastest growing medium in the 2000's with millions of users and an average estimated growth of 124% annually.
Internet advertising is becoming a part of some companies marketing strategy- however it requires new strategies and thinking. The benefits of Internet advertising is its ability to cover people from different geographical area with varied tastes and preferences.
This study is descriptive study and the sampling technique here used is convenience sampling. The sample size is 100 selected from the population of a City. The data is collected with the help of structured questionnaire, which includes open end and close-ended questions.
Here the Hypothesis Testing is done with the help of the Chi-square test, this is to test the relation ship between the two attributes. Here the attributes are Features and Effectiveness of Online Advertisement.
The next step in the research process is Analysis and Interpretation of the Data collected from the respondents. This Analysis and Interpretation was done with the help of Graphs and Tabulation, They were prepared with the help of MS Excel software.
With the help of Analysis and interpretation the findings are drawn which includes whether consumers are aware of online advertisement, do online advertisement effect their purchase behavior.
[...] The following criteria evaluate the effectiveness of the different media. They may be new concepts right now but will be most essential part of business world in near future. In fact, the future we are talking about is already here! And to survive in this cutthroat competition, sooner your organization enters cyber world, better - because in cyber world, it's always a one-way traffic, no looking back but just zooming ahead - at lightning speed! PRODUCT PROFILE Some of the important products offered by Web Advertising are listed below: Web banner and panel ads These are small rectangular graphic images that usually have a call to action (Like "Click here"). [...]
[...] Online Advertising Operational Definition Advertising Network - A group of websites, which share a common banner server Typically, a sales organization, which manages the commerce and reporting. An ad network has the ability to deliver unique combinations of targeted audiences because they serve your banner or ad across multiple sites. Ad view - An ad view, synonymous with ad impression, is a single ad that appears (usually in full view without scrolling) on a Web page when the page arrives at the viewer's display. [...]
[...] To assess the effectiveness of online advertising on purchasing behavior. To ascertain which type of online advertising is preferred by consumers. Need and importance of the study 1. To analyze how the online advertisement will affect the purchasing status of the consumer Online advertisement makes consumers to have an easy to access to the information about the product To analyze the advantage and disadvantage of online advertisements To analyze whether Customers feedback is immediate or not. LIMITATIONS OF THE STUDY: 1. [...]
[...] FINDINGS OF THE STUDY This study was conducted with a view to know that whether Online Advertising is effective. It has been observed that there are many factors, which effect this statement of Problem like Occupation, Age, life style social factor, For this purpose a structured questionnaire had been designed and analyzed. After analyzing the data the following factors have been found out as major causes for the Online Ads Effectiveness The percentage of Male browsing the net are more than that of Female Most of the internet user are in the age group of 20-30years with 35% which indicates that youngsters are using more Net than that of the other community. [...]
[...] Online advertising offers the advantage of reaching and interacting with the target audience, irrespective of geographical barriers, in real time. Internet offers the flexibility of two-way communication, through feedback and interaction in real time. Online advertising presents the flexibility of molding the campaign in response to the effectiveness in real time. Internet advertising is becoming a part of some companies marketing strategy- however it requires new strategies and thinking. The benefits of Internet advertising are its ability to cover all Promotional objectives from awareness to action by leveraging all Five Elements in the promotion mix. [...]
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