Complete SEA strategy

Extract

[...] "Get luxury caviar delivered for the festive season". Use social proof elements in ads ("Recommended by Monaco chefs", etc.) to reinforce brand credibility. Set up dynamic ads to capture unexpected searches, leveraging site content to create personalized, relevant ads. Segment dynamic ads by product or category (meat, fish, wine, etc.) to ensure relevance. Use PPC automation processes: in particular with the tool integrated into Google AD, an additional tool to be used only once the results have been studied for the first campaigns. [...]

[...] Ad Copy Example: "Experience OBBA - Your trusted source for premium meats, seafood, and fine wines in Monaco. Next-day delivery and exclusive offers available now." Performance indicators that should be followed through the entire process: Click Through Rate Measure of ad effectiveness in terms of attractiveness. Conversion rate: Essential indicator of landing page effectiveness. Cost per Acquisition Measure of the profitability of each conversion. Return on Advertising Investment (ROAS): Evaluates the profitability of campaigns. Additional point: use of an automation software tool: such as Position Tracking or Swydo which fit the best the needs of Obba for data analysis and SEA strategy performance. [...]

[...] Add long-tail keywords to capture very specific queries at lower cost. Branded Keywords: "OBBA Monaco", 'OBBA luxury seafood', 'OBBA premium meat' to capitalize on brand recognition and capture specific OBBA-related searches. Generic Keywords These include "Premium Wagyu beef Monaco", "Luxury fish delivery Paris", and "Order fine wines Monaco" to reach a wider audience looking for top-of-the-range products. Negative Keywords: "Cheap beef", 'Discounted seafood', 'Budget wines', to avoid unqualified clicks that could generate unnecessary costs without conversions. Long-Tail Keywords "Buy premium Wagyu beef online Monaco" or "Order caviar Monaco for holidays". [...]