Business strategy: Great chance for McDonalds to invest and develop in Vietnam's fast food market

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Business strategy: Great chance for McDonalds to invest and develop in Vietnam's fast food market

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Abstract

Experts believe that Vietnam is the potential fast food market, but the available systems of fast food restaurants have not met the customer's demand yet. So, it is a great chance for McDonalds to invest and develop in Vietnam. Therefore, a project to analyze the chances, risks, competitors and gives solutions is extremely necessary. The project has 5 parts – introduction, method, findings, business plan and conclusion. In there the business plan includes 10 parts - executive summary, project description, industry description, market analysis, competitive analysis, operation and production plan, management plan, SWOT analysis, risk analysis, financial projections.

This report was finished within 13 weeks. The first step was to collect the relevant information to prepare for the two surveys. The first survey was to discover the strong and weak points of competitors and the customer's tastes. The second one was to check whether the plan heads in right direction or not. The next step was to conduct the surveys and draw the necessary information from them. The third one was to analyze the results of the first survey after that making the business plan. And to ensure the plan is possible, the second survey is conducted.

Introduction
1. Reasons for building the project
2. Structure of project
Method
1. Target group
2. Data collection
3. Duration and process
Findings
1. The level of satisfaction in the taste of fast food in every restaurants
2. The assessment of the price of the fast food
3. Awareness of the McDonalds brand
4. Reasons to eat fast food
5. Purchasing behavior towards eating fast food
6. Cost per fast food meal
7. The Vietnamese taste
Business plan
1. Executive summary
2. Project description
3. Services
4. Objectives
5. Products
6. Industry dwescription
7. Industry performance and trend
8. Business climate
9. Market analysis
10. Pricing strategy
11. Competion analysis
Operation and production plan
Risk assessment
Contingency plan
Financial project
Conclusion
Recommendations

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[...] - The market saturation; when the fast food market is saturate, it leads to lower price and the reduction of customer base Contingency plan We think that it is very hard for McDonalds to fail in Vietnam. However, in the event that the business fails, we will never give up. We will try to attract more investors, we believe that there are always many people really interest in McDonalds brand Financial Project Assumptions with financial statements Activities paper for bills outlay suppliers VAT VAT 5. [...]

[...] In addition, the financial plan is to figure out the financial potential of the venture and capital needs METHOD 2.1 Target group: This business plan mainly aims at the fast food market in Ho Chi Minh City. Vietnamese people who have demands of consuming fast food are usually at age about 50 and under, and belong to the middle class and the upper class. Nowadays, Vietnamese people, especially the youth often care more about the food safety, so they choose fast food restaurants as the most convenient place when they don't have time Data collection Elementary information: The elementary information is collected through the questionnaires and the interviews. [...]

[...] /core_menu_item) 4.4 Industry Description Industry definition Industries in food services mainly prepare meals, snacks, and beverages to customer order for immediate on-premises and off-premises consumption. There is a wide range of establishments in these industries. Some provide food and drink only; while others provide various combinations of seating space, waiter/waitress services and incidental amenities, such as limited entertainment. The industries in food services are grouped based on the type and level of services provided. The industry groups are full-service restaurants; limited-service eating places; special food services, such as food service contractors, caterers, and mobile food services; and drinking places. [...]

[...] That will be a great chance for them to promote their reputation Improving Plan years from the appearance) After 2 years, McDonalds will have a good corner in Viet Nam, and that period is a good time to expand. McDonalds can open a national fast food chain in Viet Nam. Besides, McDonalds should provide many promotions such as: couple's months, membership card, McDonald's club, charity activities, donation, etc to build up the brand awareness faster Innovating plan (more than 5 years from the appearance) When McDonalds is in saturation, it has to innovate. [...]

[...] After we investigate the fast food market in Ho Chi Minh City and do surveys, we suppose that here is a potential market to develop this kind of business. However, the results which based on surveys show that the current fast food's products are still limited in quality and quantity either. For instant, people always complained about the menus of current fast food stores because they are almost the same excepting the different flavors. Furthermore, customers are often afraid of oil or lipid. [...]

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