An overview of Coca-cola and its work process

Shaharu B.

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An overview of Coca-cola and its work process

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Abstract

The U.S. market for non-alcoholic beverages is valued at over $160 billion annually. Within this market, soft drinks account for roughly 59% of sales. Fruit juices account for a further 26% of the market, while hot drinks and bottled water account for 9% and 5%, respectively. The US Gross Domestic Product for 2000 was at approx. $9.872 Trillion, so the non-alcoholic beverage industry accounts for approximately 1.62% of the overall GDP. In this category, sales of soft drinks accounted for $94.4 billion.

While the beverage industry is often considered worldwide, the United States is still the largest market in the world for soft drinks, with an average annual consumption of 226.5 liters. Carbonated soft drinks dominate this market, accounting for 92% of total sales by volume. Within this segment Colas are responsible for the largest share of this market at 60%. The two dominant forces in the Cola segment, Coca-Cola Classic and Pepsi-Cola, account for 35% of the market alone. These two perennial beverages are well known as substitutes, which is why a large portion of there respective advertising is based on differentiating the brand.

Industry profile
1. New markets and areas for growth
2. Market structure: Description of firms
The history of Coca-Cola
Products
1. Coca-Cola
2. Fanta
3. Sprite
Strategies and goals
1. Policies
Production
Manufacturing procedure in plant
1. Raw material
2. Treated water preparation
3. Raw syrup preperation
4. Paramix
5. paramax
6. Flow chart of plant and manufacturing process
Quality control
1. Water testing
2. Product testing
3. Raw material testing
4. Microbial testing
5. Custic checking
6. Methylene blue indicator
Strore and shipping
1. Transportation
Marketing
1. Market power
2. Target markets
3. Global snaphot
4. Rejuvenation
5. Health and nutrition
6. Replenishment
Work system
1. Uniformity
2. Motivation
3. Workers participation in the management
Functions of the personnel manager.
Conclusion

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[...] Flow Chart of Plant and Manufacturing Process Utility Room Raw Syrup Room Finished Syrup Room Chilling Air Compressor Compressor Steam jacket Clean in place unit Boilers Tank QUALITY CONTROL Consumer satisfaction is the main objective of Coca-Cola and consumers are kept satisfied with various efforts like different schemes and offer and discount etc. But still the basic effort to make the consumer satisfied is to serve the best product, for which quality of the product should be standardized. Brand image is also affected by quality standard. [...]

[...] Coca-Cola Company's worldwide operations are shown in the following: GLOBAL SNAPSHOT Population Average consumption America America week week million weeks East million weeks Segments In the recent years The Coca-Cola company reshaped its business in order to realize the market potential, accordingly their strategy is to respond consumers across entire market, focusing on four basic segments: Refreshment, Rejuvenation, Health & Nutrition and Replenishment. As a result now company can better focus its energy, resources and talent on growth through differentiated products. [...]

[...] In all over the world the Coca-Cola Company is as the leader or pioneer in soft drink, having their standing of over 100 year in the same field and also showing the major portion as its market share as against the arch- rival” Pepsi”. Coca-Cola: The flagship brand has long reigned as the company's best seller. It is the number 1 selling soft drink brand worldwide and is among the most recognized trademarks around the globe. In 2000, concentrates and syrups for beverages bearing the trademark ‘Coca-Cola' or including the trademark ‘Coke' accounted for approximately 62% of the company's total gallon sales. [...]

[...] THE HISTORY OF COCA-COLA The Coca-Cola company started out as an insignificant one man business and over the last one hundred and ten years it has grown into one of the largest companies in the world. The first operator of the company was Dr. John Pemberton and the current operator is Roberto Goizueta. Without the help of the society, Coca-Cola would not have become over a 50 billion dollar business. Coca-Cola was invented by Dr. John Pemberton, an Atlanta pharmacist. [...]

[...] Roberto Goizueta, the president of the Coca-Cola Company stated, "The old Coke formula, with its secret flavoring ingredient, called Merchandise 7X, will stay locked in the Trust Company of Georgia bank vault in Atlanta, never to be used again"(Demott et. al 55). This is what many Coke officials said, "This is the most significant soft drink development in the company's history"(Demott et. al 54). The change back to the old Coke was known as the Second Coming. Roberto Goizueta said, "Today, we have two messages to deliver to the American consumer, first, to those of you who are drinking Coca Cola with its great new taste, our thanks . [...]

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