Jeans are trousers traditionally made from denim, but may also be made from a variety of fabrics including corduroy. Originally work clothes; they became popular among teenagers starting in the 1950s. Historic brands include Levi's, Jordache and Wrangler. Today jeans are a very popular form of casual dress around the world and come in many styles and colors. The earliest known pre-cursor for jeans is the Indian export of a thick cotton cloth, in the 16th century, known as dungaree. Dyed in indigo, it was sold near the Dongarii Fort near Mumbai. Sailors cut it to suit them. Jeans were first created in Genoa, Italy when the city was an independent republic and a naval power. The first were made for the Genoese Navy because it required all-purpose trousers for its sailors that could be worn wet or dry, and whose legs could easily be rolled up to wear while swabbing the deck. These jeans would be laundered by dragging them in large mesh nets behind the ship, and the sea water would bleach them white. The first denim came from Nîmes, France, hence de Nimes, the name of the fabric. The French bleu de Gênes, from the Italian blu di Genova, literally the "blue of Genoa" dye of their fabric, is the root of the names for these trousers, "jeans" and "blue jeans", today. Original Levi's did not contain rivets. A tailor by the name of Jacob Davis invented riveted pants at the request of a miner who complained that regular pants were not rugged enough to hold his mining tools. Davis subsequently granted Strauss the use of his rivet idea, which was patented on May 20, 1873. Few other changes were made over the next century. Zippers replaced button flies in 1920 (although later button flies had a resurgence of popularity) and in 1937 the rivets on the back pockets were moved inside in response to complaints from school boards that the jeans students wore were damaging chairs and from cowboys that their jeans were damaging their saddles. In the 1960s, they were removed entirely from the back pockets.
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[...] Decision Statement for a Study: Some reasons why: Expicitly stating the decisions to be made based on a study: Lets the reader know why the study is being done. Emphasizes the marketing decision as the beginning and end of the marketing research study. Allows the researcher to establish tangible research objectives that will lead to effective decisions. Provides a means for later evaluating whether the study was successful. The decision statement for a study should not: Be confused with a description of the research design or the methodology. [...]
[...] DeltaQual is based on fundamental re-thinking in cognitive psychology and neuroscience about how human beings make decisions o It provides a vivid picture of what we call ‘Delta Moments' the range of moments when categories or brands become salient in a consumer's mind, and when the consumer actually re-evaluates his current choices o It involves intensive one-on-one interactions with the consumer, tracing their history of interaction with a category 6.3 The Proposal for my study using the Nielsen content standards is as shown below. [...]
[...] The decision statement for a study should: Refer to specific marketing decision elements, eg., positioning, competitive advantage, pricing strategy, product portfolio, etc. State or imply a future marketing decision or action, such as: - To choose advertising campaign A or B - To market or not market a new product - To decide which market segment to enter. The Research objectives: Stating study research objectives: - Increases the likelihood that the study will provide essential decision making information rather than exploratory nice-to-know data. [...]
[...] Nielsen was responsible for creating a unique retail- measurement technique that gave clients the first reliable, objective information about competitive performance and the impact of their marketing and sales programs on revenues and profits. Nielsen information gave practical meaning to the concept of market share and made it one of the critical measures of corporate performance. Mr. Nielsen also founded the business known today as Nielsen Media Research, the global leader in television audience measurement and other media research services. [...]
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