Pricing policy and strategy (28 Slides)

Abstract

After defining the price of any goods to be the money value that is charged to a product or services or the amount of money or goods for which a thing is bought or sold this presentation will talk about other things involved in deciding the price of goods like factors affecting pricing, methods of pricing like cost oriented pricing, cost plus pricing, break even pricing, etc. After having explored, in brief, what these are the presentation will then move its attention towards the strategy of pricing and under this heading topics like new product pricing, market skimming pricing, penetration pricing will be covered before ending the presentation with international pricing.