Market segmentation (20 Slides)
Presentation - 5 pages - Business strategy
The national market of any country is very wide. The producers of goods need not concentrate on a specific group of buyers or a distinct market. This may be termed as ‘mass' marketing. The producers of products must be clear whether they want to make a general purpose product which can be...
A look at Future Group
Presentation - 66 pages - Business strategy
Pantaloon Retail (India) Limited is India's leading retailer that operates multiple retail formats in both the value and lifestyle segment. Pantaloon has ushered a retail revolution in India and its founder Kishore Biyani is known as India's "King of Retail". Headquartered in Mumbai...
A look at organizational development
Presentation - 71 pages - Business strategy
Organization development is a planned process of change in an organization's culture through the utilization of behavioral science technology, research, & theory-Warne Burke. It is an effort planned, throughout the organization, & managed from the top to increase the organization's effectiveness...
Burberry
Presentation - 47 pages - Business strategy
A distinctive luxury brand with international recognition and broad appeal. Design, source, manufacture, and distribute high-quality apparel and accessories. Great-Britain & position as the authentic British lifestyle brand. Repositioning of the brand: change of name, creation of distinctive...
BMW new 5-Series
Presentation - 34 pages - Business strategy
Company background- Founded in 1917 Munich airplane motor maker. Hit series: BMW 303, 328. Total annual output: 950K. Diesel cars cover more miles than petrol engine. People are more concerned with the price of running a car than the price of buying it. In the eyes of the consumer Mercedes is...
A look at Lockheed Martin
Presentation - 40 pages - Business strategy
Allan Loughead (later changed to Lockheed) began his career in aviation in 1910 when he began working as an aircraft mechanic. In 1913, he teamed with his brother Malcolm to build their first aircraft, a floatplane. With the advent of jet propulsion and advances in aircraft design,Lockheed Martin...
Information technology industry in Singapore
Presentation - 41 pages - Business strategy
The International Data Corporation's Information Society Index 1999 ranked Singapore as the 4th most dominant information-driven economy and society in the world, after the US, Sweden, and Finland. The World Teleport Association named Singapore the 1999 Intelligent City of the Year. The digital...
