McDonald's Company profile and SWOT analysis

Abstract

Largest fast food chain in the world
Our focus:
- McDonald's America
- McDonald's Thailand

Founded in 1940 in San Bernardino, CA by Dick and Mac McDonald, McDonald's began franchising in 1955 with the implementation of "speedee service system". The fast food chain is currently found in 120 countries and serve 54 million people daily via over 30,000 stores worldwide.

Tags: McDonald's SWOT analysis, fast food segment, culture shaping menus