Lustucru Lunch Box: Reviewing the distribution strategy of the Lunch Box

Abstract

Analysis:
1. Story of Lustucru & the Lunch Box: Assessing Lustucru brand expertise on the market
2. The Lunch Box in stores: Assessing Lustucru category management & Supply Chain expertise
3. Channels profiling: Searching for new ideas to develop the Lunch Box presence in distribution channels
Diagnosis: According to our analysis, what is the real problem of Lustucru Lunch Box?
Recommendations for future distribution strategy
Short run: Merchandising and Animations
Mid run: Identity, Image and Positioning
Long run: Presence in point of sales