Business strategy, environmental analysis, pestel analysis, competitive analysis, strategy formulation, SWOT analysis, strategy choice, strategy implementation, operational planning, organizational culture, change management, evaluation, control, strategic dashboard, strategic review
SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) identifies internal and external factors that may influence the company's performance. It allows capitalizing on strengths and opportunities while mitigating weaknesses and threats.
[...] This involves identifying goals, potential obstacles, and resources required. Communication: Clearly communicate the reasons for change, its benefits, and the expected outcomes to all stakeholders. Open and honest communication helps build trust and understanding. Stakeholder engagement: Involve key stakeholders at all stages of the change process. Their input, support, and involvement are crucial for successful implementation. Leadership support: Gain visible support and commitment from top leadership. Leaders should champion the change, set an example, and provide necessary resources and encouragement. [...]
[...] This helps identify threats and opportunities in the market. Exercise in groups of 4 people You choose a medium sized national company You share the information research between you You state the market (or one of the markets) You search for information (note the sources you use) in an organized way You classify the information and then think about it together You write a short structured note on the market (Pestel and then competitive analysis) 2. Strategy formulation C. S.– C. [...]
[...] consultants 4.1. Strategic dashboards Strategic dashboards enable tracking progress toward strategic objectives. They provide key performance indicators (KPIs) to assess company performance and adjust strategy if necessary Strategic review Regular strategic reviews allow evaluating the effectiveness of the strategy and identifying necessary adjustments. This may involve revising the strategy, action plans, or organizational changes. Exercise in groups of 4 You get back to the same project you have already worked on You re-read your work and define the KPIs you think would be useful and potentially efficient to evaluate the results of your strategy You then make a list of them and explain each one of them in a few lines to justify its use in your case Conclusion Business strategy is a continuous and iterative process that requires thorough analysis, strategic decision-making, and effective implementation. [...]
[...] Exercise in groups of 4 people You decide to fund a new company in the field you want local or a regional one you might launch) You have dollars available to invest in this project You first describe your project in a 10 lines pitch (activity, products, targets, localisation, positioning ) You formulate vision, mission and objectives You draw a SWOT analysis (after analysing the competitive situation) You define a strategy choice and justify it 3. Strategy implementation C. S.– C. consultants 3.1. Operational planning The strategy must be broken down into concrete and measurable action plans. [...]
[...] Feedback and adaptation: Encourage feedback from employees and stakeholders throughout the change process. Use this feedback to make necessary adjustments and improvements. Celebrating successes: Recognize and celebrate milestones and successes achieved during the change process. This fosters a positive atmosphere and motivates employees to stay engaged. Continuous improvement: Embed a culture of continuous improvement by learning from both successes and failures. Reflect on the change process and identify areas for further enhancement. Sustainment and integration: Ensure that the changes are sustained over time and integrated into the organization's culture and practices. [...]
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