Support Activities: Infrastructure, Human Resource Management, Technology Development, Procurement.(the acquisition of appropriate goods and/or services at the best possible total cost of ownership to meet the needs of the purchaser in terms of quality and quantity, time, and location)
Primary Activities: Inbound Logistics, Operations, Outbound Logistics, Marketing & Sales, Service.
[...] Recommendations – Battle with Low Fares Airline Recommendations – Acquisitions and Mergers We think the company should continue to build itself through takeover. For example , April 2010- Iberia takeover which make it the 3rd largest airline in the World. Continuing this policy of acquisitions helps to further cement BA's foothold in Global markets and opens up new ones. Thanks babes Any Questions? References •British Airways. (2010) Corporate Responsibility. Available at: http://www.britishairways.com/travel/csr-corporate-responsibility/public/en _us . [...]
[...] Build on BA's leading position in London 5. Meet BA's customers' needs and improve margins through new revenue streams Recommendations - Marketing British airways should improve their marketing strategy in order to help rival the airlines ahead of them. We think they should keep their British-ness in Europe and enforce their status Worldwide as an international airline, whilst remaining sensitive to different regions. Keep core values. Recommendations – Adopt and Maintain a policy of Internationalization “Upgrade to British Airways ” “The World's Favorite Airline ” “Fly the Flag ” “We'll take more care of you .” Recommendations - Sponsorship Lucrative area of business which many organisations involve themselves in. [...]
[...] Investors Chronicle. Available at: http://www.investorschronicle.co.uk/MarketsAndSectors/Sectors/article/2 0100505/a4df225e-5835-11df-93b9-00144f2af8e8/Continental-and-United-agr ee-merger.jsp . (accessed 5th May 2010) References •British Airways, http://www.britishairways.com/cms/global/microsites/ba_reports0809/our_ business/kpi3.html [Accessed 05/05/2010] •Hoover, http://www.hoover.com/company/British_Airways_Plc/crkjri-11njdap.html [Accessed 05/05/2010] •http://www.londonstockexchange.com/exchange/prices-andnews/stocks/summary/company-summary.html? fourWayKey=GB0001290575GBGBXSET1 •http://www.hoovers.com/company/British_Airways_Plc/crkjri-11njea5.html •http://phx.corporate-ir.net/External.File? [...]
[...] Kitts BA launched ‘Open Skies', a subsidiary flying from continental Europe to North America & subsequently purchased L'Avion Pus launched the first London City to New York (JFK) route Acquired new Boeing 777-300ER aircraf (Two acquired, four leased) – Option for a further four BP 11 – Corporate Social Responsibility “Our vision is to become the world's most responsible airline” Set goals to reduce carbon emissions Reducing recycling waste Reducing noise and air pollution Continue to invest significantly in BA's community relations programme, raising money for various charities “The Worlds Leading Global Premium Airline” 5 key steps to achieving this goal 1. Be the airline of choice for long haul premium customers 2. [...]
[...] (accessed on:5th May 2010) •Cole. G.A (1997) 'British Airways Plc', StratgeicMangement, Thomson Learning, London p191 •Johnson, G., Scholes, K., & Whittington, R. (2008). Exploring Corporate Strategy Text & Cases. London: FT Prentice Hall •Moyer, K. (1996) Scenario Planning at British Airways-A Case Study. Long Range Planning,29(2):172-181 •Porter, M. [...]
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