Coca-Cola : Brand review
Case study - 28 pages - Business strategy
Coca-Cola can have the ingredients for the recipe for success: a high-powered media impact, a large-scale sponsorship of sporting events on the planet followed by a maximum of individual as well as posters and original but also remarkable slogans that adapt to the changing population. The study...
EADS insider trading affair : Economic intelligence
Case study - 6 pages - Business strategy
Nowadays, the globalization is in expansion and the competition is aggravated. In its economical war, the major stake is the information which became the key success factor for many companies. Indeed the information allows watching the firm's environment as well as the following of the concurrent...
Royal Dutch Shell : Strategy management
Case study - 10 pages - Business strategy
The Royal Dutch Shell is one of the most renowned companies in the energy industry. It is engaged in oil and gas exploration and production, transportation and marketing of natural gas and electricity, and marketing and shipping of oil products and chemicals. Shell is also oriented toward the...
IKEA: Strategic Marketing in India
Case study - 10 pages - Business strategy
IKEA is Swedish-Dutch company specialized in the design and retail of furniture and decorative objects kits. The company is one of the largest companies through the world with 338 stores in 41 countries. In 2011, Ikea registered a total turnover of 25.2 billion euros and revenues of 3 billion...
Consumer Behaviour
Case study - 4 pages - Business strategy
The products that will be focused on this assessment will be meat products including poultry, new and/or used passenger cars, wine and related products and dairy products. These four product purchases will be assessed for internal, external and situational influences to determine the type of...
Case Study for AMP
Case study - 6 pages - Business strategy
The case study will focus on AMP Limited which is a financial services organization based in various countries around the world. The company has an employee base of about 14,500 employees in the AMP International organization of the company. The case study will focus on the service division of...
Techniques for Achieving Effective Communication: Outline
Case study - 5 pages - Business strategy
The purpose of this research paper will be to discuss the techniques that are used in achieving effective communication within a project team by focusing on the commercial construction industry. The thesis statement for this research paper will therefore be “to identify techniques for...
Develop the skills of leadership and management
Case study - 6 pages - Business strategy
Communication skills which are termed to be the most important require leaders to be strong communicators so that they can be able to influence their employees to achieve the organization's objectives and goals. Communication skills cover speaking skills where leaders are required to engage in...
Case Study: How Danone and Wahaha, which have all to success in China failed?
Case study - 8 pages - Business strategy
We are in 1996, DANONE is the number one dairy in the world, and after a merger with BSN in 1973 it became the first food company in France. Danone achieves many conquests overseas markets; they also carry a lot of mergers and acquisitions. Already in 1989, after the fall of the Berlin Wall,...
Case study - How Premier Inn can enter into the Cyprus market?
Case study - 10 pages - Business strategy
Cyprus is a small island largely famous for its weather, attractions and business infrastructure which is a unique combination. Over the years Cyprus has seen some rapid economic growth which has attracted a lot of foreign investments. There is great potential for continuous growth within the...
Marketing Strategies
Case study - 5 pages - Business strategy
According to Ottaman (2011), it is the aim of every business organization to work towards the set goals and objectives in order to generate profit and be able to survive in the competitive market with the available resources through the provision of better services to their clients. For...
Security information on the internet
Case study - 3 pages - Business strategy
If you decide to use the Internet either as a consumer, business, for information or just surfing the web for entertainment purposes you have to decide whether you want to use or visit websites that use an open or secure environment while on the Internet. In today's “digitally connected...
Scribd website
Case study - 3 pages - Business strategy
“Scribd” website is student friendly site, in the sense that, it stores millions of documents which can be used by students in their research works. The aim of the website is to liberate the written word, and in this regard, it has been able to avail thousands of documents (in the...
How to start a Small Business? Business Ideas for Beginners
Case study - 5 pages - Business strategy
Usually Business involves ‘risk' factors and thereby beginners often tend to remain precautious when adventuring this field. But you should know that Something Small cannot give you anything BIG except with Time & Effort. So don't be hasty in harvesting the fruits before planting the seeds....
Rita & Zia - Web marketing
Case study - 12 pages - Business strategy
To improve the visibility of Rita & Zia, we decided to create a website dedicated to creations of the company. We made the choice to set up a trader site in order to touch a broader target, in particular those which don't have access to the shops. The success of Internet throughout the world is a...
Big Brands-All change
Case study - 6 pages - Business strategy
This study analyses the marketing strategies of two multinational companies: Proctor and Gamble and Unilever. Proctor and Gamble has been in the global market for a long time and its products are sold to millions of people globally. The company started as a privately owned business but it...
Choosing a marketing mix for a restaurant
Case study - 2 pages - Business strategy
The marketing mix is a term that has been continually used to refer to a set of strategies adopted by a business to achieve certain pre-determined objectives. The set of tactics is used across different businesses that provide both products and services. The general reference to marketing mix...
Titian: The Pastoral Concert
Essay - 9 pages - Business strategy
The Renaissance in Venice is said to have come later than in the rest of Italy. This could be mainly due to the geography of the city making it seem to be cut off from the rest of the Italian peninsula. However, this did not hinder the flourishing of art in Venice as it produced geniuses such as...
Ethical issues on social networks
Case study - 9 pages - Business strategy
For Business School's students such as we are, social networks seem to be a nice tool to boost our careers. In fact professional network like Linkedin appeared and permit to share a résumé on the web. The success of this network comes from the fact you can regroup your whole professional network...
Communication Process
Case study - 2 pages - Business strategy
Communication has been a humanistic function that has been present since the beginning of mankind. Communication is the process on how, we as human being share, and exchange information to each other. The way we communicate is not limited to information flow, but also expresses control,...
Facebook Analysis
Case study - 2 pages - Business strategy
Upon receiving notification of a $500,000 inheritance, financial advisors made several recommendations. However, the inheritance may be best invested in common stock of a publicly traded registered security. After consultation with a financial advisor Facebook, Inc. was chosen as a potential...
Group decision making
Case study - 3 pages - Business strategy
No one can live alone. It takes a group effort to accomplish basically any endeavor. This may be specifically illustrated through work and school projects. Each are granted because sole efforts would not complete the task. However, when completing these tasks certain steps should be taken. These...
Qualitative research within management
Case study - 2 pages - Business strategy
When researching negative leadership one must consider the reward system within that organization; if it is based on numbers, relationships or processes that become complete through internal systems it may be flawed. The qualitative research method demands that the research be impartial and...
Qualitative research processes
Case study - 2 pages - Business strategy
Gathering information concerning proprietary education starts with the students who have not made it through the process. These particular stories need to be understood and appreciated from the view point of passion, determination and understanding. Allowing the public or the reader to fully...
Overall Qualitative Plan
Case study - 17 pages - Business strategy
Discovering the truth starts with quality interviews and a positive environment. The interviews were conducted at the office of the lead researcher Michael Curtis except for one exclusive interview completed through the Walden Portal. The debt level within America concerning student loans and...
The five qualitative processes
Case study - 3 pages - Business strategy
The qualitative processes allow any given researcher the opportunity to advance and understand theories and information; the next step within the process of creating a solution to a situation of study is de-escalation and the implementation using the five processes of qualitative research. To...
Apple Computer, Inc Company Report
Case study - 3 pages - Business strategy
Apple is truly a solid company that has really shown a lot of growth and innovation over the years. It is no wonder why they are the number one most valuable company now. They have overtaken Exxon Mobil which is valued at $330.77 billion with Apple's very own $337.17 billion (Mclntyre). This...
Learning team behavior and processes
Case study - 4 pages - Business strategy
Prioritizing tasks may prove to be quite a tough feat when an individual has too much on their plate. Determining the difference between urgent tasks and important tasks may aid in the fight. Author Stephen Covey has developed a matrix the he described in his book, First Things First. Covey's...
Applying risk management
Case study - 3 pages - Business strategy
The risk management process is imperative in identifying, assessing, monitoring, and management of risk. These steps are vital in analysing the vulnerability of the risks through prioritization based on their severity. Risk assessment is an essential step in the risk analysis stage. Applying risk...
Importance of controlling user access
Case study - 2 pages - Business strategy
Controlling user access is a necessity in a world where technology is used to store priceless information. Access control requires systems to identify the user and provide access to particular data. Data integrity is a major concern for a number of organizations that seek to protect information...
