How do Toy industries react about the problem of counterfeiting & product piracy?
Essay - 9 pages - Business strategy
The fight against counterfeiting is a battle which requires an approach on many levels. It is estimated that counterfeit toys account for 12 per cent of the European toy market. Counterfeiting is a danger for the health of the consumer whose undermines industries and makes criminal organisations...
Cultural diversity is a source of competitive advantage. Discuss
Essay - 4 pages - Business strategy
« To succeed internationally, we need to understand the cultures of the world; and we have all the cultures of the world represented right here - a tremendous competitive advantage. » ? Ernest Thompson, Proctor and Gamble Nowadays, globalisation, which is a phenomenon mainly generated by the...
General Motors Company : an analysis
Essay - 13 pages - Business strategy
It is hard to imagine that General Motors, one of the leading car companies, occupying 15% of the automobile market and that in 2003 alone earned $3.8 billion on record revenue of $185.5 billion, was founded in the small town of Flint, Michigan, by an ingenious salesman and labourer, William...
An Irish firm in the Chinese Market
Market study - 9 pages - Business strategy
Enterprise Ireland, positioned in the cosmetics field, is willing to enter an international market. With 15% of annual growth in the global market, China becomes more and more attractive for businesses all around the world. In Europe, the attractiveness is intensified by the amount of trade...
Oracle Systems Corporation
Essay - 4 pages - Business strategy
In 1990, the CEO of Oracle Systems Corporation is facing increasing pressure from analysts about the aggressive revenue-recognition policy. As a result, the stock price is plumbed and the CEO is worried about the cost of new equity capital to finance future growth and the firm may become a...
Easy Jet, Strategic management project
Essay - 12 pages - Business strategy
The airlines industry has been highly perturbed by many new external and internal events since the last five years (September 11th, increasing of fuel value, and recently many technical incidents in some flights). All these components transform major stakes and keys of the different airlines...
Case study of General Electric
Essay - 4 pages - Business strategy
Jack Welch was the CEO of General Electric (GE) from 1981 until 2001. He is regarded as one of the most successful CEOs of the 20th century. This essay intends to analyze Jack Welch's two-decade leadership by answering the question of what made him the "Manager of the Century" and GE the...
Brand analysis and recommendation: Carlton Draught
Essay - 5 pages - Business strategy
The survey we made about Carlton Draught showed us the positive and negative points of its brand image in customers' minds. In order to improve the brand image we will proceed in three parts. First, in the brand analysis we will analyse all the aspects of the marketing mix (product, price,...
What does 'MNE'S need to be both "global" and "local"?' mean
Essay - 9 pages - Business strategy
Since the rise of liberalisation with the opening of markets in the mid 1980's, the business world has entered the era of globalisation where companies have dramatically expanded their business abroad. Indeed, the abolition of barriers of entry was one of significant opportunities for...
Heinz case
Thesis - 5 pages - Business strategy
Heinz is one of the most profitable companies operating in the food processing industry. This essay will try to describe the industry and environment of this company. Then, we will see how the competitive advantage has been developed within this industry. By reading the Vision of the firm, we...
Strategy Analysis on the gambling industry with the example of MGM Mirage
Thesis - 64 pages - Business strategy
We selected the gambling industry as a group because we thought it would be interesting, challenging and because the industry has recently felt a new impulse with the internet. The gambling industry is not one of the most recent industries though, and to understand it fully we decided to analyse...
Business report: Nikon
Thesis - 7 pages - Business strategy
Advertising and co., our agency is pleased to present the business report of the advertising campaign we want to implement throughout this closing date April 2006-March 2007 for the camera Coolpix on behalf the Japanese company Nikon. After understanding the target consumers' motives and the...
How strategy and network changes are linked?
Thesis - 11 pages - Business strategy
This paper focuses on the relation between the network changes and the strategy of an organization. It also provides a description of the links between those two concepts. The network change is an essential part of the understanding of industrial network. Its importance is related to the fact...
Heineken in Russia
Case study - 9 pages - Business strategy
Heineken is the first European Brewer and one of the first brewers in the world. Also, to give a better idea of the situation of the company, let's state some figures. In 2005, net profit was 761 million €, with sales above 10 billion € and a total beer volume of almost 120 million...
Dell's case: the build-to-order business model
Tutorials/exercises - 5 pages - Business strategy
Michael Dell founded the company in 1984 while he was at the University of Texas at Austin. He began by selling improvements of IBM-compatible PCs and started to sell his own brand of PCs one year later (the Turbo). The concept was very simple: from the beginning Dell's business model was based...
Actimel Advertising and Media's
Market study - 8 pages - Business strategy
Nowadays, working on a discipline like advertising is not an easy task to achieve. Advertisers have to be more and more attentive to the competition which is very large, even in the business to business market. They have to do the difference, in a world where advertising bludgeoning is on every...
The battle over leadership in the sport industry: Adidas vs. Nike
Essay - 3 pages - Business strategy
According to public opinion, sport is undoubtedly related to pleasure, relaxation and physical activity. However the reality is in fact poles apart from this simplistic landscape and sport is above all a colossal industry, which represents a billion-dollar market. The recent acquisition of Reebok...
Nokia's corporate communications
Essay - 6 pages - Business strategy
Until the 1980s, Nokia was a Finnish company, in the 1980s Nokia was a Nordic company and in the beginning of 1990s an European company. Now, we are a global company,” declared Jorma Ollila, President and Chief Executive officer of Nokia, in 1997. Through this declaration, she emphasised...
Danone global strategy
Thesis - 11 pages - Business strategy
Danone is one of the world leaders in the food industry. The group focuses on three worldwide business lines: Fresh Diary Products, Beverages, and Biscuit & Cereal Products. Its turnover in 2005 was 13.02 billion Euros. We have chosen this group because Danone seems to be a very dynamic firm. In...
Airline companies strategy and Open Skies Agreement
Thesis - 7 pages - Business strategy
From Icarus to Airbus 380, the dream of the “flying man” seems to be universal. During the 20th century this dream was becoming real through the development of the plane and airline companies which manage it. The rising need to travel has obliged the authorities to regulate this market...
Airbus - Boeing War
Essay - 6 pages - Business strategy
The 27 of April 2005, at 10h29 the A380 plane has taken off for the first time of the airport of Toulouse. The A380 property of AIRBUS, company which conceives, develops, builds, sells and ensures the technical support after sale of the planes of the same name. On the other side of the Atlantic,...
Brasseries Kronenbourg: 1664
Market study - 9 pages - Business strategy
We have chosen the beer 1664 because it is the most famous beer of the brand Kronenbourg, which is the leader of the French beers market. Kronenbourg is an international company which offers lagers, white and amber beers to brown ale, as well as non-alcoholic beer, shandies and cider. Brasseries...
The tend offer on Marionnaud
Thesis - 5 pages - Business strategy
Bernard Marionnaud is a family company. It is the history of Marcel Frydman (73 years old) who decided 20 years ago to buy a perfume shop for his wife with only 100 000 Francs. But he realised after a while that he was very interested in this shop and desired to buy some others to make more...
Judgment: How winning leaders make great calls
Book review - 5 pages - Business strategy
Noel M. Tichy is the author of Control Your Destiny or Someone Else Will and many other business bestsellers. He is a professor at the Ross School of Business at the University of Michigan and advises CEOs around the world. Warren G. Bennis is the author of On Becoming a Leader, Reinventing...
Wood delivery in forests
Essay - 6 pages - Business strategy
The efforts outlined above are aimed at the optimization of forest production on a sustainable basis. The rationalization of forest harvesting techniques and improvement of wood supply logistics can be implemented relatively quickly (i.e., over a short time span), hence wood delivery is a crucial...
The Starbucks management
Market study - 5 pages - Business strategy
The Seattle-based coffee company called Starbucks has been dominating the coffee industry all over the world. With its business running for more than a decade now, Starbucks has become a household name through its popularity in its stores worldwide. Starbucks has elevated the standard of coffee...
Designing and elements of a cost management system
Essay - 10 pages - Business strategy
An entity's legal nature reflects its organizational form. Selecting the organizational form is one of the most important decisions business owners make. This choice affects the costs of raising capital, operating the business (including taxation issues), and, possibly, litigating. The available...
A look at Lockheed Martin
Presentation - 40 pages - Business strategy
Allan Loughead (later changed to Lockheed) began his career in aviation in 1910 when he began working as an aircraft mechanic. In 1913, he teamed with his brother Malcolm to build their first aircraft, a floatplane. With the advent of jet propulsion and advances in aircraft design,Lockheed Martin...
Business plan: Green Oceans Fuels
Business plan - 6 pages - Business strategy
BUSINESS DESCRIPTION: An ethanol production company with the uniqueness of making ethanol from sea-algae cellulose. This production method allows ethanol to be sold at a much lower price than competitors as well as making it cheaper than gasoline. MISSION STATEMENT: To push the leading edge of...
The buyer decision process: How demographics affect purchasing decisions
Essay - 5 pages - Business strategy
The “Buyer Decision Process” is, in essence, simply the basic steps most buyers go through before making a purchase. If the process were to be laid out in a flow chart, it would look like this: Need Recognition ? Information Search ? Evaluation of Alternatives ? Purchase Decision ?...
