Start-Up Project: FIBLUX
Thesis - 7 pages - Business strategy
FibLux will be a fiber optics manufacturer and wholesaler. It will be a b-to-b company with a strength of 20 to 25 people. It will be based in Luxembourg. With low taxes and other incentives, it seems to be the best country for establishing our business. Furthermore, its strategic location will...
Business plan for the creation of an enterprise: Bubbles Inc
Business plan - 9 pages - Business strategy
Bubbles, Plc. is going to increase its offer by implementing one of the biggest stores dedicated to children in London and soon all around the world. All the products are designed to fulfill all the kids' needs. Since the kids are kings in today's society (2025), it appears that this market is...
Thai Polyester Company: A case study
Case study - 11 pages - Business strategy
Chimie du Sud was considering the opportunity to get involved in a joint-venture with Yipsoon of Thailand for setting up of a polyester fiber plant in Thailand because its textile division is facing serious difficulties in Europe due to competition from Japan and the third world countries. Chimie...
Kirlangiç business plan
Business plan - 25 pages - Business strategy
“Being a strong and professional company which has efficient, trustworthy and standard products and also being proactive to the customers needs.” Ana Food Company's mission statement is “To be a multi-national entrepreneurial group acting locally while thinking globally”....
Halifax in Ireland
Presentation - 14 pages - Business strategy
Halifax is the “personal” branch of the HBOS group. The bank is present in the Irish market for less than 2 years. The Irish marketing strategy is unlike the UK one (different service marketing mix). The overall objective is to become the 4th largest bank in Ireland by 2009. We cannot...
Nintendo Wii: Entering a new industry of simulation
Thesis - 13 pages - Business strategy
In 1975, the world is changed by the creation of the interactive television. The components are packed with a 13-inch black-and-white TV set in a futuristic-looking cabinet. In this time period, the introduction of the first arcade video game comes about. However, the public found this new...
Brand study of Louis Vuitton
Thesis - 10 pages - Business strategy
Asian market is a very good opportunity since the Chinese market today is the third one in terms of luxury (12% of sales), behind Japan (41% of sales) and the USA (17%). What is more, Indians doubled their buying power between 1999 and 2003. Another point that needs to be explained in the...
The future for the French customer loyalty programs
Thesis - 15 pages - Business strategy
In a context of globalization, companies need to be very competitive and to find the best way to be more and more attractive. In France and all over the world strategy marketing is nowadays a priority for companies according to Lefébure and Venture (2005). Brand loyalty programs are good examples...
Microsoft vs. Netscape: The war of browsers
Thesis - 2 pages - Business strategy
In the middle of the 90's, a large-scale scandal shook the new market of Internet browsers. The protagonists of this affair were Netscape, the pioneer of the sector and Microsoft, the Bill Gate's powerful firm. Beyond the conflict between both companies, this scandal is interesting because it...
The Coca-Cola Company on a strategic level
Thesis - 8 pages - Business strategy
Nowadays more than ever, with this financial crisis that does not seem to end and creates more and more losses every day, it is very crucial for companies to not only settle for a long term strategy but also a back-up strategy to face problems such as the ones they could face during those times....
Fnac.com: An example of a successful E-business strategy
Thesis - 13 pages - Business strategy
I took Fnac.com as a subject for many reasons. The first one is that Fnac store are very developed in France which means, that they are one of the main actor in the compact and media industry in France. Since a couple of years and the development of peer to peer, Fnac had to adapt its offers if...
Moneo: A success or a failure?
Thesis - 4 pages - Business strategy
Moneo was one of the first three experiments with the electronic wallet (or e-wallet). In 1999, Modeus (in Ile de France), Mondex (in Strasbourg) and Moneo (in Tours) were launched in France by Société Européenne de Monnaie Electronique (SEME, which is made up of seven French banks -Crédit...
From a new organization to sustainable development
Thesis - 9 pages - Business strategy
The aim of our proposal is to attract new customers and adapt C2D to the new market industry. C2D likes all companies in the world needs to adapt itself everyday to stay competitive in the actual market. The company image is important now more than ever and each company must find new markets to...
Why do people around the world are embracing Starbucks?
Thesis - 2 pages - Business strategy
Today, Starbucks is the first purveyor of the finest coffee in the world. Starbucks history began with the following interpretation: “more people needed to join the coffee bar culture […] smell the coffee and enjoy life a little more”. Starbucks started the in United States and now...
The German automobile industry
Thesis - 8 pages - Business strategy
Traditional economic theories say that there are a lot of factors for comparative advantage of a country such as the land, the location, the natural resources, the labor and the local population size. In the opinion of Michael E. Porter, a nation can create new advanced factors endowments. It is...
Decisions of investments in the stock exchange - The case study of Burberry
Case study - 5 pages - Business strategy
Burberry was founded in 1856 in Basingstoke (England) by Thomas Burberry. So, investors can consider that the company has a unique heritage associated with Great Britain because many people consider that the brand represents an authentic British lifestyle. First, let's take a look at the history...
Tourism in Nord-Pas-De-Calais: Evaluation and recommendations
Thesis - 18 pages - Business strategy
The Nord-Pas-de-Calais is located in the north of France (Appendix 2) and is bound by three borders, the Sea, a border with Belgium and a border with the French area Picardy (Appendix 3). The surface of the territory is 12 414 km2 i.e. 2.3% of the French territory. Its littoral edge is...
The Gillette marketing strategy: The key success factors
Thesis - 14 pages - Business strategy
Today, Gillette employs 28000 employees worldwide, has control over more than 60% of the world market and is present in 145 countries. The Gillette strategy is global and, aims to foresee the future (notably by the Committee horizon) and concerns the world which went up to “one...
The definition of an e-business strategy: The case of Tubeknit Ltd
Case study - 10 pages - Business strategy
In this assignment, we will go through the concepts of e-business, the transformation of all business processes (organizational units, logistics, R&D, manufacturing, finance and marketing) through the use of Internet technologies and electronic communication. E-commerce will be related as a...
Case study: Renault
Case study - 9 pages - Business strategy
Since Carlos Ghosns arrival as the head of Renault in 2005, there were many innovations in the strategies of Renault. These changes are implemented in the 2009 contract. Three directions are given: Quality (Laguna III in the top 3 in quality of product and services). Profitability (operating...
Promoting a new form of selling books for the EFE Company
Thesis - 10 pages - Business strategy
According to analysis experts, EFE is not only selling a product on internet, it is also selling a new concept: using e-books rather than printed books. The distinction may not have been understood. That is why we decided to have three different objectives. First of all we have to understand why...
Study case : sanofi aventis - published: 13/05/2009
Case study - 19 pages - Business strategy
Over the past few years, Sanofi-Aventis strategic decisions have enabled the company to reinforce its leadership on the international market. The company has grown by merging with competitors, it has increasingly invested in R&D, reinforced its presence on the major markets (the United States and...
Royal Canin - Case study
Case study - 11 pages - Business strategy
Royal Canin is the history of dogs and cats loving and wondering. It's the history of a will to improve dog's and cat's nutrition to fit better with their needs and specific problems. In 1966, a French country vet, Jean Cathary, had decided to manufacture foods for dogs and cats, after...
Business plan: Dream trotter bar
Business plan - 6 pages - Business strategy
We wish to create a bar with subject, opened from 7 am till 1 am everyday. Situated in the center of Lille, for easy access to this place. The ambition of this project is to allow the customers a cultural exchange, create a relaxed environment and a cultural discovery. For that purpose, we...
The "Bel" group
Thesis - 14 pages - Business strategy
The Bel group is a French familial company created by Léon and Jules Bel in 1865. These days the Bel group is the leading producer of cheese products worldwide and is the leading maker of processed cheese in Europe. Present in 125 countries, the group is a major international company which...
Europeenne food analysis
Thesis - 9 pages - Business strategy
The EF operation started mid-80 in Paris , with a first entity, Guignard which specialized in the supply of goods for impulsive purchases. EF has since then developed its operations towards new businesses (wholesalers and automats) and regions. This development occurred thanks to the creation of...
The Body Shop - Strategy and Value
Thesis - 3 pages - Business strategy
With a turnover of 380 million pounds last year and 10 000 employees in over 50 countries, the body shop is considered as one of the most famous companies in the industry of cosmetics, especially known for its natural products. It is estimated that The Body Shop sells a product every 0.4...
Creating value on the Harley Davidson poss ride
Thesis - 14 pages - Business strategy
From a branding point of view, we cannot overlook the fact that Harley Davidson is very powerful, since many customers find embodied in its cultural principles and values that resonate with their own needs and beliefs. These core values Harley Davidson relies on are: Freedom: the motorcycle is...
Parc Astérix's strategic analysis
Thesis - 11 pages - Business strategy
Parc Astérix is part of the Compagnie des Alpes group (CDA Parks), a group specialized in: The ski business, with 18 ski areas such as La Plagne, Tignes, Méribel, and others. It is the leader in the international market with 55% of the market share. The family recreation business. The CDA Parks...
H&M: Corporate valuation
Thesis - 3 pages - Business strategy
H&M is a leading European retailer offering « Fashion and Quality at the best Price ». It is the largest individual clothing brand in Europe, operating in 29 countries with 1,522 stores (of which only ten are franchised). H&M went public in 1974, is listed on the Stockholm Stock exchange, is...
