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06 Apr 2010
pdf

Corporate venturing as a major corporate strategic initiative

Essay - 15 pages - Business strategy

This paper reviews selected literature on internal corporate venturing in order to help build a venture management framework for scholars as well as managers. It includes a discussion of the various definitions authors have proposed, corporate venturing success drivers, and the different internal...

05 Apr 2010
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An examination of China's evolution in manufacturing and innovation since 1978

Thesis - 11 pages - Business strategy

Since 1978, Chinese manufacturing industries have experienced remarkable growth and dramatic change. China is now the third largest manufacturing country in the world. Moreover, China is becoming more increasingly innovative with its own products and services. Yet, there is much to learn about...

31 Mar 2010
ppt

McDonald's and the McCafe Coffee Initiative: A presentation

Presentation - 20 pages - Business strategy

McDonald Canada opened in 1976, after a decade of operating in Untied States. McDonald Canada was the first McDonald restaurant to be opened outside the United States. McDonald Canada has 1200 locations throughout the country and 70% of them are owned by franchisees. Company's success is based...

31 Mar 2010
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McDonald's and the McCafe coffee initiative

Thesis - 10 pages - Business strategy

McDonald Canada opened in 1976, after decade of operating in Untied States. McDonald Canada was first McDonald restaurant to be opened outside United States. Company's strategy was the same as in every country : be the first runner and leader in market, although food preparation, menu and...

31 Mar 2010
ppt

Apple Inc: Business strategy presentation

Presentation - 20 pages - Business strategy

84% of Apple sales come from highly developed countries, where political situation is stable and there for governmental policies and changes in government don't effect much the company. Although US and other leading countries of the world showed improvement after financial crisis, there still is...

31 Mar 2010
pdf

Apple Inc. Think different

Thesis - 12 pages - Business strategy

Apple Computer Inc. is an American computer technology company founded by Steve Jobs, Steve Wozniak and Ronald Wayne in 1976. During more than 30 years of operation the company has managed to become one of the industry leaders with its award-winning desktop and notebook computers. Since 2001,...

30 Mar 2010
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Nike in China and Vietnam

Thesis - 3 pages - Business strategy

With China and Vietnam holding a majority of Nike's factories, production is being done at very low costs due to cheap labor. With poorly enforced labor laws, along with the law prohibiting workers from forming unions, it is very easy to find workers in these countries. Although they do not...

25 Mar 2010
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Does sex sell? Advertising techniques of the physical

Thesis - 3 pages - Business strategy

“Publicity persuades us of such a transformation by showing us people who have apparently been transformed and are, as a result, enviable, ” the goal of any advertisement is to make us feel that buy using this product we, too, will be envied. Advertisements prey upon the common desire...

24 Mar 2010
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Using information technology to run a business

Thesis - 4 pages - Business strategy

For this assignment I have been asked to discuss how information technology could be used to improve the way in which a business is run, and secondly to suggest a new mission statement assuming the firm were to change their customers. I will do this by looking into the strengths and weaknesses of...

21 Feb 2010
ppt

Triumph: Case study

Presentation - 25 pages - Business strategy

1950s:Britain - The biggest motorbike maker in the world. Bankruptcy in 1983:Bad management and rescue attempts. John Bloor: The re-founder of Triumph. Invested £80 million: Redesign product model = maintaining the nostalgic power. Hired people who were familiar with Triumph. Outsourced the...

08 Feb 2010
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Students distinguish no taste preference for Diet Coke or Diet Pepsi

Thesis - 2 pages - Business strategy

This is a study of taste differential between two popular brands of soda, Diet Coke and Diet Pepsi. Subjects were given samples of Diet Coke and Diet Pepsi throughout a number of trials to see if they could distinguish the drinks by taste alone. Over the course of a twelve trial period, it...

25 Jan 2010
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Business strategy: Great chance for McDonalds to invest and develop in Vietnam's fast food market

Tutorials/exercises - 30 pages - Business strategy

Experts believe that Vietnam is the potential fast food market, but the available systems of fast food restaurants have not met the customer's demand yet. So, it is a great chance for McDonalds to invest and develop in Vietnam. Therefore, a project to analyze the chances, risks, competitors and...

22 Jan 2010
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Analyzing outsourcing: Advantages and disadvantages

Thesis - 23 pages - Business strategy

The financial crisis has been spreading across the globe. Companies have been using their best strategy to survive and stay off the competition. With the expenses and costs on the rise and growing pressure from competition to keep the prices low, companies believe that outsourcing is the only...

22 Jan 2010
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Expansion and innovations strategies of Coca-Cola Company

Thesis - 9 pages - Business strategy

Andy Denton was a very determined person towards his business. He has exhibited his sense of commitment to his business by giving his 100% to it and not opting for a normal routine life which would have given him monthly salary and pension. This is the way he considers his life to be ad has been...

22 Jan 2010
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Lloyds TSB's mergers

Case study - 10 pages - Business strategy

Lloyds TSB Group is fourth biggest British clearing banks in the United Kingdom. It offers a broad variety of global banking and financial services. It has almost 3,000 branches throughout the United Kingdom, and its global business is conducted in 47 countries, with the United States, Canada,...

22 Jan 2010
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Entrepreneurship and innovation management: A case study of Apple

Case study - 9 pages - Business strategy

An individual's qualities as an entrepreneur are very important in the investigation of entrepreneurship since setting up a new firm is very much an individual decision. The entrepreneurial behavior to find a firm is triggered by the individuals' endowment, his social network, and the...

22 Jan 2010
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Unilever's strategy: Path to growth

Case study - 15 pages - Business strategy

A company that was founded in 1930 during the merger between Margarine Unie, a Dutch company and Lever Brothers, a British based soap and detergent company. Before the merger both the company were buying raw materials from same suppliers and similar distribution channels. Both the companies were...

22 Jan 2010
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Importance of quantitative research

Case study - 5 pages - Business strategy

Quantitative research is a technique for comparing relationship between time, weight, size and performance. The purpose of quantitative market research is to have an increased understanding of the product ‘First Fruit'. This research is numerically oriented and requires attention of...

20 Jan 2010
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BMW IMC analysis

Thesis - 10 pages - Business strategy

The BMW Group manufactures automobiles and motorcycles, with strong emphasis on outstanding quality. The Group has three premium brands: BMW, Rolls- Royce and Mini. The company is also involved in financial services (A Case Study on BMW Group, 2009). For the scope of this analysis I will be...

09 Dec 2009
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Case study: Eastman Kodak

Case study - 14 pages - Business strategy

In its continuing thrust to foster long-term growth, development and success, Eastman Kodak Company is now faced with the dilemma to sustain in the mature and slow-growing silver-halide business. In addition, the company is contending with a legion of competitors to achieve and sustain a dominant...

30 Nov 2009
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Case study: How Virgin mobile successfully thwarted competition through innovative marketing

Case study - 4 pages - Business strategy

This paper focuses on operations of Virgin Mobile, USA. It would be helpful to see what strategies Virgin used by analyzing the competition, consumers and the company aka the three C's. Let us first look at the company itself. When consumers look at virgin, they are concentrated on the...

25 Nov 2009
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Evolution and framework of e-business

Thesis - 5 pages - Business strategy

E-business is conducting business on internet, not only buying and selling but also providing services to customers and collaborating with business partners. IBM was the first one to use the term “e-business” in October 1997. It launched a thematic campaign built around the term. Not...

24 Nov 2009
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Hilton group: A business analysis

Thesis - 7 pages - Business strategy

The fact that betting and gaming has a higher sales proportion and therefore a higher percentage of turnover means that the Hilton group is a potentially good investment, based on the fact that betting and gaming is continuing to grow and advancing rapidly, especially due to the World cup in...

23 Nov 2009
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Report on Vodafone's success strategy in Europe

Tutorials/exercises - 59 pages - Business strategy

Following the Schumann declaration (1950) the European Economic Community (EEC) or Common Market, of six nations was established by the Treaty of Rome in 1957. Since this time, the number of member states has increased to fifteen, and successive treaties have gradually strengthened the degree of...

23 Nov 2009
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Understanding due diligence

Thesis - 2 pages - Business strategy

Investigative due diligence is meant to answer questions that official records and financial accounts cannot. For example what about the people managing the company? Do they engage in risky or illegal practices? The business of investigative due diligence is more mundane that can be imagined, an...

20 Nov 2009
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Understanding the implications of merger of DaimlerChrysler

Thesis - 3 pages - Business strategy

German Daimler-Benz and American Chrysler were merged in 1998. By the mid-1990s Chrysler had survived near bankruptcy experiencing deep and reverse fluctuations in following years. The merger with Daimler-Benz has not tempered these fluctuations even though they have used strategic planning and...

20 Nov 2009
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Case study: Britannia's strategic expansion into Argentina

Case study - 13 pages - Business strategy

Argentina holds a profitable market for BIL, not only to increase revenue, but also to tap the market, otherwise unexplored by the firm. Post the severe slump in 2002, the sector is prospering at a y-o-y rate of 15.8% (Ebscohost, 2009). In 2007, the industry recorded a growth of 14.7% against...

20 Nov 2009
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Case study: Marketing strategy of Air Arabia

Case study - 7 pages - Business strategy

When Air Arabia was launched a few years back, the main competitors in the airline industry in the region were Emirates Airlines, Etihad Airways and Gulf Air. Emirates Airlines had the biggest share in the market since it had already been established and was known for its high quality service....

20 Nov 2009
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Case study: How Toyota achieved success in Europe

Thesis - 11 pages - Business strategy

At the end of World War II, the Japanese government asked the European Automakers to curtail exports to Japan in order to help Japan rebuild its industry. The Europeans reciprocated by limiting their market to Japanese cars (C_p.267). As a result of which the quotas were very limited (e.g. Italy,...

20 Nov 2009
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A comprehensive review of change management

Thesis - 22 pages - Business strategy

Changes in an organization takes place for many reasons, it is sometimes done in order to find new ways of executing and organizing work. It is also done to change the processes in which people are utilized. Noteworthy changes in an organization usually occur when the organization wishes to...