Business strategy: Gnarly Digital
Thesis - 6 pages - Business strategy
In the beginning, Gnarly Digital focused on having the highest P/Q rating possible at a reasonable price to attract customers. We maintained a high price on our multi-featured cameras and a lower competitive price on our entry-level cameras. We offered an array of featured, more options on the...
Singapore Airlines: Case analysis
Thesis - 2 pages - Business strategy
In the case of Singapore Airlines (SIA), the top management was confronted with the dilemma of whether investing in customers service innovation or trimming costs in an all-round way when the entire airline industry was compromised by 9/11 attacks. Among a host of service improvement plans such...
Snapple: Case analysis
Thesis - 2 pages - Business strategy
Quaker badly managed Snapple when it acquired the brand. It was wrong for Quaker to sell Snapple the same way as they sold Gatorade. Before the acquisition, Gatorade was positioned as a “lifestyle” brand and Snapple as a “fashion” brand (p.6). However, Quaker tried to increase...
Netflix review and business plan
Business plan - 3 pages - Business strategy
Netflix strives to supply customers with a wide selection of DVDs, at an affordable price, in a convenient manner. The online rental format not only allows the consumer to navigate an easy searchable database, but also provides insight on recommended titles for rental, to ensure a positive...
Automotive industry: China
Thesis - 25 pages - Business strategy
In China, the government does not offer premiums to the purchasers of new cars contrary to the US government or to other European governments. Massive infrastructure investments have been realized by the Chinese government to accompany this development. With more than 2 million km of roads, and...
The Boeing Group
Thesis - 6 pages - Business strategy
Who hasn't heard of “Boeing”? The name has been and is still synonymous with the aircraft it produces. The Boeing group is the largest aircraft manufacturer in the world. Boeing is a major defense and aerospace corporation. It has had its Headquarters in Chicago, Illinois since 2001. It...
Communication in a crisis: McDonald's campaign against the mad cow disease
Thesis - 6 pages - Business strategy
Today, communication plays an important role in corporate strategies. It exists in various forms: internal communications, external communications and event communications. Companies often choose to focus on communication during a crisis. Of the numerous cases of corporate crisis that have...
Corporate training: A case study of McDonald's
Thesis - 5 pages - Business strategy
The burger chain McDonald's was aware of this term even before it made its appearance. "Education is rooted in our culture," says Sabine Gekiere, HR manager of McDonald's Belgium branch. "It is part of our DNA". Now that it is possible to enhance the internal training system in a...
The dynamics of the Mittal Arcelor merger
Thesis - 3 pages - Business strategy
The merger of Arcelor with Mittal has been one of the historic mergers in the history of steel industry. Before we proceed into the study of fusion Mittal / Arcelor, it seems essential to recall the context, and facts that concern us here. Here we will discuss Mittal's (Dutch steel group owned...
Cost reduction tactics
Thesis - 3 pages - Business strategy
In today's competitive market, companies are constantly trying to win new customers and new markets in an effort to generate strong profits. They thus opt for new strategies that will enable them to be more competitive and will facilitate cost reduction. The purpose of reducing costs is to guide...
Formula one and the automotive industry
Thesis - 5 pages - Business strategy
Since the beginning of the twentieth century, F1 has been a highly-recognized sport full of extraordinary popularity. This is motor sport with racing cars that are deemed the most efficient in the world. For years, Formula 1 remained confined to a closed society exclusively meant for athletes and...
The bra business
Thesis - 2 pages - Business strategy
The bra business is as bustling as ever, and this is reflected by skyrocketing prices despite economic conservation. As a matter of fact, it has successfully transitioned from a hidden accessory sold in clandestine terms such as “health aid” to celebrated status of WonderBra. To take it...
Size of a business
Thesis - 5 pages - Business strategy
The search engine, Google was created in 1998. This new company was set up in a garage in Menlo, rented by a friend of the two creators Larry Page, 24, and Sergey Brin, 23. The company comprised of three people initially. It began tasting success exponentially since 2000, when Google became the...
Blu-Ray disc from Sony
Thesis - 5 pages - Business strategy
Today, the field of High Tech continues to multiply. New technologies are emerging regularly, and are the result of years of research. However, only three major innovations have influenced the minds in ten years: the flat screen, MP3, and finally the GPS. The Blu-ray Disc from Sony, or BD, enters...
The failure of the relocation of an automotive supplier in India
Thesis - 4 pages - Business strategy
The case study concerns a French automotive supplier who wished to reduce its production costs through the outsourcing of its IT activities. After consultation with a firm in Paris, the company's choice fell on India. However, for various reasons which will be specified later, the strategy...
The strategy of Apple's music industry - published in 2010
Thesis - 4 pages - Business strategy
The great transformation is linked to the collapse of the traditional music industry. Indeed, the illegal downloading of music enabled by digitization and sharing of the latter appears to be the trigger for a crisis of global magnitude in this sector. Although demonized by the record companies,...
Zodiac (1999)
Thesis - 4 pages - Business strategy
Three key dates: 1908, 1934 and 1966 mark the development of the company Zodiac during the 20th century. The creation of the French society of airships in 1908 signaled the start up of the era in the world of the nascent aviation industry. In 1934, the first prototype of Canoeing was designed by...
All you need to know about negotiating in Japan
Thesis - 6 pages - Business strategy
In Japan, commercial negotiation is most often carried out in groups; you almost never meet a Japanese alone to talk business, but a delegation made up of several players from the same company. In Japanese culture, a single individual has very little decision-making power because he is part of a...
Satisfaction survey with practitioners of a fitness center
Thesis - 6 pages - Business strategy
We decided to study the motivation of practitioners in a fitness club. After a first draft of our questions was presented to Ms. LEFEVRE, we realized that they were centered on the satisfaction of practitioners. We reiterated our request as our interests and ideas were more related to the study...
Starbucks: Making a million bucks from coffee
Thesis - 4 pages - Business strategy
Starbucks is the world's leading retail, roasting and coffee brands. It is an international coffeehouse based in Seattle. It is the largest coffeehouse in the world, with 17,133 stores in 49 countries. Its specialty includes drip brewed coffee, espresso-based hot drinks, other hot and cold...
U.S apparel market
Thesis - 6 pages - Business strategy
Obesity is emerging as a new niche market in the United States. There are countless consumer products starting from infant car seats to doorways through to the coffins, which are getting enlarged to accommodate bigger and heavier people. The market is so fond of the carrier now that there are...
Driving change in the merger: Renault - Nissan and Carlos Ghosn's leadership
Thesis - 6 pages - Business strategy
In 1999, the Japanese manufacturer Nissan was on the verge of bankruptcy with, all indicators flashing. The company faced recurring financial losses. Its debts exceeded 22 billion dollars and its stock market value is still plummeting. In addition, the company manufactures expensive cars and its...
Axa's business strategy
Thesis - 4 pages - Business strategy
Globally diversified and internationally reputed (strong brand; market share: 3% of the world insurance market), AXA is a leading global insurance (with a more than €90 billion turnover, 65 million customers worldwide, and 150,000 employees) and asset management (3rd largest asset manager in...
The European business environment, Renault-Nissan
Thesis - 2 pages - Business strategy
Renault-Nissan knows so many direct competitors. Indeed, it is within the same criteria as PSA, Fiat or Toyota. We shall now see below, what are the distinctive capabilities that allow Renault-Nissan to stand out and differentiate from others. For this, we must first review the internal diagnosis.
The changing distribution of Coca-Cola and Pepsi-Cola USA
Thesis - 10 pages - Business strategy
The market for soft drinks and Cola is seen to be engaged in almost a century of real war, particularly between two leaders in this sector: Coca-Cola and Pepsi-Cola. These two companies of American origin represent the epitome of the evolution of the firm. How then do we not use the competition...
Using Porter's five forces to understand Orange's strategy
Essay - 1 pages - Business strategy
In order to establish the quality of strategy of the Orange Group and what it can be in the future, the analysis of the five forces of Porter is essential. On examination it is possible to identify the key success factors of the sector and to know what elements are needed to master in order excel...
The possibility of creating a need
Thesis - 4 pages - Business strategy
Today, competition is getting very tough. Companies must therefore reach and differentiate themselves to attract a clientele that, over a period of time, has become increasingly volatile. The needs of individuals have evolved over time, in their physiological area and their safety needs....
Internal marketing: Dell and retention of executives
Thesis - 7 pages - Business strategy
The concept of internal marketing, under which the employee is considered a customer, emerged during the 1980s. In this context, any inability of the company to meet the expectations and needs of the customer was incurred due to the dissatisfaction of the latter, which affected the global...
Environmental analysis of toy manufacturers
Thesis - 3 pages - Business strategy
The toy market has undergone profound changes over the last twenty years. In fact, toys have become more complex: they contain more and more mechanical pieces, and technologies to make them are becoming more advanced. They are also often dependent on the influences of fashion and films. Moreover,...
Internet and recruitment
Thesis - 7 pages - Business strategy
In a global environment where technology is advancing, there are a lot of new players, the ICT (Information Technology and Communication), the intranet companies and the Internet. The evolution of technology has a significant impact on our lives every day. This is particularly true of Internet...
