Internationalisation process of firms: theories; motives and influencing factors
Essay - 23 pages - Business strategy
In today's world, "globalization" is a very commonly used term but there are many ambiguities with respect to its definition, when the phenomena was born and why is it so important for companies? Although this term is imprecise, literature enables us to define it using two very distinct...
The Aircraft company Airbus
Case study - 8 pages - Business strategy
This document attempts to answer the various questions that hover around the minds of businesses worldwide. Some of the pertinent queries that arise are: 1. Where is the organization headed to in terms of strategic direction? 2. How is the organization performing so far in relation to the...
Algae exportation to Japan
Case study - 23 pages - Business strategy
Within the framework of realization of this file of international trade, it is asked of us to market an original product in a country of our choice. We chose a product, like food-algae . This product currently knows an increase in its sales. Moreover, it is an original product, owing to the fact...
The Volkswagen Group : A study
Case study - 31 pages - Business strategy
As the largest automobile manufacturer in Europe and 5th in the whole world, the Volkswagen Group focuses on the automotive market and offers products and services along with an entire automotive value chain. With nine independent brands, the Group provides a unique range of models from the...
Case study: Amazon.com - published: 29/09/2010
Case study - 6 pages - Business strategy
Amazon.com, which went online in 1995, has been the first company to thoroughly understand the fundamental basics of e-commerce, and who skilfully knew how to use the evolutions in the Internet landscape and composition to its advantage, constantly adapting to the market. Amazon.com is an...
Case study: PepsiCo
Case study - 7 pages - Business strategy
PepsiCo, the manufacturer of Pepsi-Cola, Diet Pepsi and related products, discovered the value and necessity of accurate and consistent communication in 1993, when multiple claims all around the USA reported that syringes and other hazardous products were found in Diet Pepsi cans. From the...
Hewlett-Packard: The Flight of the Kittyhawk
Case study - 10 pages - Business strategy
The technology industry is a market of change, due to innovative breakthroughs. But for the firms in this sector, the challenge is to predict success. The disk drive industry provides some characteristics of how changes can cause certain types of firms to succeed or fail in choosing for instance...
The Delignes case study
Essay - 17 pages - Business strategy
Delignes, a major telephonic equipment installation company, operates in a telephonic sector which has gone through enormous changes. Delignes has 40 agencies dealing with companies. Delignes acts as a distributor and installer. The agencies are managed by the Agency Director, who is supported...
Anita Roddick, entrepreneur, Body shop
Essay - 14 pages - Business strategy
The selection of a successful entrepreneur is easy. Corporate newspapers represent a huge list of names of founders or CEO's leading large companies and making high profits. It was interesting to identify what can be called an "atypical? entrepreneur. Atypical entrepreneur is someone who...
Presentation of the Dell firm
Case study - 25 pages - Business strategy
Dell Computer Corporation was created in 1984 by Michael Dell, from Austin University in Texas, with an investment of $1000 and the will to suppress intermediaries in the computer industry. In 1985, the company Dell launched its first computer, the Turbo, featuring the Intel 8088 processor. In...
The Strategy Analysis of Southwest Airlines Company
Case study - 10 pages - Business strategy
In 1996, Southwest Airlines was a successful and profitable low-cost airline company, operating in south-eastern US markets. After entering the Florida market, the company had to face certain strategic challenges. It was a big challenge to maintain the profitability while competing with all the...
Company Overview: Leroy Merlin DIY
Case study - 18 pages - Business strategy
Leroy Merlin sells “do-it-yourself products” in 13 different domains including painting, sanitary equipment, gardening, etc. The Leroy Merlin group is the sixth leading group in the world in this sector with an increase in turnover from 2654 million euros in 1998 to 4088 million euros...
Business strategy: How Dell Computer uses technology to gain competitive advantage and keep its leader position on the PC market ?
Case study - 22 pages - Business strategy
When Dell's CEO, Michael S. Dell and President, Kevin B. Rollins met in the fall of 2001, they were confident that the company was recovering from the global crash of personal computer (PC) sales. In fact, Dell is the master at selling PCs directly and bypassing middlemen and thus delivers PCs...
The launch of a new product on the Algerian market (Sagem mobile phones)
Market study - 38 pages - Business strategy
This report mainly focuses on Algeria as an emerging market, mobile phone as a product and Sagem as a French company. This report includes a detailed study of the marketing strategy and the economic conditions in Algeria and also analysis of the product and the services that Sagem offers to...
Brand management - Land Rover North America
Case study - 12 pages - Business strategy
Range Rover of North America subsidiary opened its doors in 1987. In seven years, the firm had grown from a distributorship selling only one Land Rover model to a multi-product firm with three vehicles under the corporate brand. In 1992, the firm changed its name to Land Rover North America...
The Orange Development Strategy
Case study - 4 pages - Business strategy
The document gives insights into the history of the Orange Company, Orange's strategy, Presence of Orange in world and European markets and the impacts of the strategy adopted by Orange. Launched in April 1994, Orange was the fourth mobile phone operator on the British market. By the end...
Acquisition strategy specific to data centric applications and growth plans of EMC Corporation
Essay - 3 pages - Business strategy
EMC Corporation (NYSE: EMC), has adopted a strategy of selective acquisition along with its own plans of organic growth to consolidate its leadership position. Recent company activities and initiatives point towards this direction. Such a strategy is in sync with EMC's aim of becoming a leader in...
Starting a Jewellery business
Essay - 1 pages - Business strategy
Starting a Jewellery Business is both simple as well a complex process as it tests your creativity, selling skills, marketing ability, networking aptitudes as well as customer relationship skills. Jewellery has been one of the oldest and most enduring passions for the human civilization. Since...
The key elements of effective nation branding strategies
Dissertation - 5 pages - Business strategy
This paper explores the various facets of nation branding and aims to bring out the key elements of an effective nation branding strategy. Although the terms “nation” and “country” are used interchangeably, one must remember that there is a distinction between country...
China: A cash cow for the European investors
Thesis - 5 pages - Business strategy
In today's world, where everyone's main goal is to make maximum profits, China is at the heart of the economic debate. It attracts more European investors than the United States and has become the sixth largest economy in the world. In addition to the excitement that drives the Chinese is the...
European brewing
Thesis - 2 pages - Business strategy
Growing concern about health issues. Increasing acceptance of low alcohol drinking. Some people will drink less beer. There will be an increase in the drinking of more wine than beer. This means that there will be a change in taste and in drinking habits. Some people will change from Ale to Lager...
The Black Hat conference
Thesis - 4 pages - Business strategy
Black Hat is a corporate event management and conference company which was established in 1997 by Jeff Moss. It is known for organizing a network of conferences and providing fresh perspectives on security and proprietary information. The company organizes several conferences throughout the world...
Case study of AXA assistance: Using computers at work
Thesis - 4 pages - Business strategy
This document describes the computerization process of the insurance company AXA and its dependence on computers for its everyday activities. I will begin by giving a brief look into the company, the need for computers and provide an insight on their websites. This document will focus on AXA, a...
Case study: Entrepreneurship
Thesis - 8 pages - Business strategy
This paper compares the main Entrepreneurial Trait theories with the profile of a successful entrepreneur: Mr Ian Robertson. Using qualitative methods, Mr Robertson's entrepreneurial characteristics are established, analyzed and weighed against the attributes discussed in entrepreneurial...
Competitive strategy and value creation in relationship marketing
Thesis - 5 pages - Business strategy
This paper considers how relationship marketing can be utilized in corporate strategy to facilitate value creation and increased customer satisfaction. The meaning of relationship marketing and the purpose of various relational frameworks such as the ‘relational spectrum', the...
Business strategy: Gnarly Digital
Thesis - 6 pages - Business strategy
In the beginning, Gnarly Digital focused on having the highest P/Q rating possible at a reasonable price to attract customers. We maintained a high price on our multi-featured cameras and a lower competitive price on our entry-level cameras. We offered an array of featured, more options on the...
Singapore Airlines: Case analysis
Thesis - 2 pages - Business strategy
In the case of Singapore Airlines (SIA), the top management was confronted with the dilemma of whether investing in customers service innovation or trimming costs in an all-round way when the entire airline industry was compromised by 9/11 attacks. Among a host of service improvement plans such...
Snapple: Case analysis
Thesis - 2 pages - Business strategy
Quaker badly managed Snapple when it acquired the brand. It was wrong for Quaker to sell Snapple the same way as they sold Gatorade. Before the acquisition, Gatorade was positioned as a “lifestyle” brand and Snapple as a “fashion” brand (p.6). However, Quaker tried to increase...
Netflix review and business plan
Business plan - 3 pages - Business strategy
Netflix strives to supply customers with a wide selection of DVDs, at an affordable price, in a convenient manner. The online rental format not only allows the consumer to navigate an easy searchable database, but also provides insight on recommended titles for rental, to ensure a positive...
Automotive industry: China
Thesis - 25 pages - Business strategy
In China, the government does not offer premiums to the purchasers of new cars contrary to the US government or to other European governments. Massive infrastructure investments have been realized by the Chinese government to accompany this development. With more than 2 million km of roads, and...
